The motifs are organized according to broad thematic categories such as "the cosmos, heaven and earth" and "animals of the land and sea," among others, allowing for broad reading on a number of topics of interest to a wide variety of readers, including collectors of Asian art and students of Japan.".

This anthology by Roland Barthes is a reflection on his travels to Japan in the 1960s. In twenty-six short chapters he writes about his encounters with symbols of Japanese culture as diverse as pachinko, train stations, chopsticks, food, physiognomy, poetry, and gift-wrapping. He muses elegantly on, and with affection for, a system "altogether detached from our own." For Barthes, the sign here does not signify, and so offers liberation from the West's endless creation of meaning. Tokyo, like all major cities, has a center--the Imperial Palace--but in this case it is empty, "both forbidden and indifferent ... inhabited by an emperor whom no one ever sees." This emptiness of the sign is pursued throughout the book, and offers a stimulating alternative line of thought about the ways in which cultures are structured.

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last