Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.

Based on the sales cycle -- from planning to follow up -- this book contains every key question a salesperson should ask himself or herself before entering a prospect's office. It also identifies all the questions that he or she should ask the customer in order to close a sale. This is an essential guidebook for beginning salespeople. It's a concise reference for the seasoned pro as well, packed with checklists, action plans & inspiring quotes for every stage of the sales process. Author Barry Farber, pres. of Farber Training Systems, Inc., has trained thousands of salespeople, managers & trainers at companies such as AT&T, Schering-Plough, & Allied Van Lines to reach new levels of sales success.

Written expressly for on-the-go sales managers who don't have the time to wade through wordy prose or academic theory, this book is fast paced and results oriented. The book contains scores of easy-to-implement strategies, checklists, and action plans for anyone who's managing a sales team.

"Superstar Sales Secrets" is a comprehensive guidebook for beginners as well as a concise reference for the seasoned pro. It cuts away all the fluff and "theory" of selling and gets right down to the core skills that every salesperson needs to know.

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it in the sales business. Selling is a job that requires an updated toolkit for real, lasting success. This practical guide teaches you all the specialized skills you need to be a sales superstar. You'll learn how to better understand prospects, master the skills to draw in new customers, and discover the secret to closing any deal.