-Introduces readers to pro football's biggest event, the Super Bowl, and to major upsets and other surprises in the first 50 championship games---

Best friends, and former Hooters girls, Sydney and Tia are planning to reunite for a wild Super Bowl weekend in Miami, and introduce each other to their new boyfriends. Tia is dating one of the Miami Dolphins and Sydney has found love with a high stakes sports agent, but no one in their little group could have imagined just how much they all had in common. Prepare for a hot night in Miami!

Ollie and Arizona learn that planning is important but flexibility is valuable too.

The first Super Bowl in 1967 was not a big event that drew huge crowds. But since then it has grown into the biggest and most popular event in sports. At the end of every season, 12 teams slug it out to make it to the National Football League's championship game. Discover the greatest teams, players, and games in Super Bowl history.

Modern consumers are being bombarded with in-formation from every angle. They can’t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In order to gain their full attention, firms must find ways to surprise consumers dur-ing transactions; that is, firms must spawn mental script deviations for them. Research indicates that these script deviations can cement consumer loyalty. This book details how to create a surprise culture in a service firm. Because a consumer can only be “surprised” by a given tactic one time and surprise ideas can be copied by competitors, a firm with a culture that generates and implements a constant stream of surprise tactics is one that has the higher edge in achieving success in the modern envi-ronment of information overload.

Surprise: Embrace the Unpredictable and Engineer the Unexpected is a fascinating look at how we can handle and harness surprise in our work, relationships, and everyday lives. Pop Quiz! Do you prefer when: A) Things go according to plan? B) When the unexpected happens? Most of us pick control and predictability. Yet research reveals a counterintuitive truth: surprise is the key that unlocks growth, innovation, and connection. It is also the secret ingredient in our best memories. Through colorful narratives and compelling scientific findings, authors Tania Luna and Dr. LeeAnn Renninger shine a light on the world's least understood and most intriguing emotion. They reveal how shifting our perception of surprise lets us thrive in the face of uncertainty. And they show us how surprise acts as a shortcut that turns a typical product into a meaningful experience, a good idea into a viral one, awkward small talk into engaging conversation, and daily life into an adventure.

Drawing on the author's 30-year study of football statistics, this book presents new methods for analyzing the game in different ways. An examination of known distances for missed field goals offers an accurate method for evaluating placekickers. Reassessments of punters and running backs are included, along with an overhaul of the NFL's passer rating system. Topics previously unexplored through statistics are covered, such as momentum, defining "What is a dynasty?" and "What is a Cinderella team?"