In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Two books in one! The complete text of the only award-winning English translation of "Sun Tzu's The Art of War" plus a line-by-line adaptation for management called "The Art of Management." Based on Gary Gagliardi's management use of Sun Tzu in building one of the Inc. 500 fastest growing companies in America and training scores of the world's best known organizations in Sun Tzu's competitive strategy. Designed to appeal to managers in any type of organization, "The Art of War Plus The Art of Management" uses Sun Tzu's proven strategy to address the leadership challenges of directing people, resources, quality, and continual improvement in a modern organization. This is a work of translation, not only from the ancient Chinese to English, but from a military terminology to the language of modern management. It works because Sun Tzu wrote about competitive strategy as a battle of minds not weapons. However, as defined by Sun Tzu, competitive strategy is not a system of strategic planning as often envisioned by managers. Planning, in the sense of prioritizing a list of activities, works in controlled environments where you can know how others will respond to your decisions. Competitive strategy works in environments where your decisions collide with the decisions of others, creating conditions that no one planned. Most managers are confused about the competition. This confusion often arises from two false dichotomies. The first is between competition and cooperation, thinking that since cooperation means working together, competition means working against others. The second false dichotomy is between competition and production, thinking that because production is productive, competition must be destructive. What people fail to see is that competition is essential to both cooperation and production. Table of Contents Foreword: Using Management Strategy 8Introduction: Sun Tzu's Strategic System16 1 Analysis23 The Strategic Situation25 2 Going to War37 Taking Control39 3Planning an Attack49 Preparing to Advance51 4Positioning61 Advancing Solutions63 5Momentum 73 Process Innovation75 6Weakness and Strength85 Problems and Opportunities87 7 Armed Conflict101 Internal Politics103 8 Adaptability 115 Continuous Improvement117 9Armed March125 Making Progress127 10Field Position 145 Best Practices147 11Types of Terrain 163 The Work Environment165 12 Attacking with Fire189 Attacking Cycle Time191 13 Using Spies 201 Acquiring Information203 Glossary of Key Strategic Concepts 214 Index of Topics in The Art of War 220 Reviews "Gary Gagliardi is to be commended for the clarity and fluidity of his translation of The Art of War as well as for his skillful juxtaposition of the content with important issues in the contemporary business world as he focuses on the basic strategies and tactics of effective management... In terms of both Gagliardi's translation and analysis, his is a brilliant achievement." ROBERT MORRIS, Morris & Associates, Five-Star Reviews, Ranked #10 among Amazon and Borders Top 100 Reviewers "Two books in one, this retranslating of Sun Tzu's classic warfare text, The Art of War, runs side by side with Gagliardi's application of it to business...Both are excellent guides to their subject." F. JOHN REH, About.com Guide to Management "It is sheer genius to adapt Sun Tzu's The Art of War to provide a manual for management. I have a degree in history and have managed numerous businesses over the years, but Gary Gagliardi has brought everything together for the first time. He urges us to 'learn from the history of success.' With the winning philosophy of thousands of years on our side, we cannot go wrong!" THOMAS FORTENBERRY, Editor, Publisher, Literary Judge, and Award-Winning Author, Mind Fire Press

The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.

Learn the strategic rules of Sun Tzu and how to incorporate them into your management style. In this translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: How to look for strategic turns to meet the competition How to attain strategic superiority and crush the competition How to plan surprise and stay ahead of the game And more timeless wisdom that will allow you to compete and win in the dynamic business environment! Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Managers for the existence and growth of your business!