Intended for the social scientist who must develop a rating on attitudes, values and opinions, this text provides information on the construction of more effective scales. It includes information on how to validate a scale and how to develop a summated rating scale based on classical test theory.

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Educational Research: Quantitative, Qualitative, and Mixed Approaches, Fourth Edition is a graduated text that introduces readers to the fundamental logic of empirical research and the sources of research ideas. Detailed descriptions guide students through the design and implementation of actual research studies with a balanced examination of quantitative, qualitative, and mixed research. Definitions of key terms are provided in the margins for easy reference and to help students understand the multiple research methods and strategies used in education and related fields. New Features: - Student study site materials are integrated within the text, with the use of marginal icons depicting interactive concept maps, journal articles, and tools and tips. - New "Action Research" activity for each chapter is included. - A chapter on Writing the Research report incorporates changes in new edition of the Publication Manual of the APA, and includes a sample manuscript using APA style. - New exhibits on Egon G. Guba and Donald T. Campbell, and a new table on applying qualitative research validity strategies are incorporated. - New material on research paradigms, types of plagiarism, using free software for random sampling and assignment, nomological vs. ideographic causation are integrated. - Several chapters are slightly shortened and made simpler, without sacrificing any of the book's rigor.

Educational Research: Quantitative, Qualitative, and Mixed Approaches by R. Burke Johnson and Larry Christensen offers a comprehensive, easily digestible introduction to research methods for undergraduate and graduate students. Readers will develop an understanding of the multiple research methods and strategies used in education and related fields, including how to read and critically evaluate published research and how to write a proposal, construct a questionnaire, and conduct an empirical research study on their own. The Seventh Edition maintains the features that made this book a best-seller, including attention-grabbing chapter-opening vignettes, lively examples that engage student interest, a conversational and friendly writing style, and more. With the support of this highly readable text, readers will transform into critical consumers and users of research. FREE DIGITAL TOOLS INCLUDED WITH THIS TEXT SAGE edge gives instructors and students the edge they need to succeed with an array of teaching and learning tools in one easy-to-navigate website. Learn more:

"If a student researcher had only one handbook on their bookshelf, Miller and Salkind′s Handbook would certainly have to be it. With the updated material, the addition of the section on ethical issues (which is so well done that I′m recommending it to the departmental representative to the university IRB), and a new Part 4 on "Qualitative Methods", the new Handbook is an indispensable resource for researchers." --Dan Cover, Department of Sociology, Furman University " I have observed that most instructors want to teach methodology "their way" to imbue the course with their own approach; Miller-Salkind allows one to do this easily. The book is both conceptually strong (e.g., very good coverage of epistemology, research design and statistics) and at the same time provides a wealth of practical knowledge (scales, indices, professional organizations, computer applications, etc.) In addition, it covers the waterfront of methodology." --Michael L. Vasu, Director of Information Technology, North Carolina State University "A unique and excellent reference tool for all social science researchers, and a good textbook for graduate students and senior year undergraduate classes. These students are about to enter the real life of research, and need a handy and comprehensive tool as a starting point that offers shortcuts for getting into real research projects. For a small project, the book offers enough information to get the project started. For big projects, the book is ideal for information on where to look for things and examples." --Jianhong Liu, Department of Sociology, Rhode Island College The book considered a "necessity" by many social science researchers and their students has been revised and updated while retaining the features that made it so useful. The emphasis in this new edition is on the tools graduate students and more advanced researchers need to conduct high quality research. Features/Benefits: Provides step-by-step instruction for students′ research training by beginning with how to find a creative idea, a middle-range theory, and initial hypothesis and proceeds through design, proposal, collection and analysis of data followed by writing, reporting and publication Section on scales and indices are organized so that readers can quickly locate and find the type of scale or index in which they may be interested All sections are now followed by useful and well-considered reference sections so that readers can read more about each topic Includes updated coverage on new scales, internal and external validity, and new analytic techniques with extensive references on each Presents extensive coverage of how to prepare manuscripts for publication, including a list of all journals covered by Sociological Abstracts along with the editorial office address and URL for each entry Discusses the importance of policy research with presentation and discussion of specific models as an adjunct to both applied and basic research techniques Provides extensive coverage of funding opportunities including those offered by the National Institutes of Health, the National Science Foundation, and a directory of private funding sources including relevant contact information New to this edition: New Part 4 by John Creswell and Ray Maietta provides a comprehensive introduction to qualitative methods including a review of existing computer applications for collecting and analyzing data New and more current reviews and commentaries have replaced dated or no longer relevant excerpts Thousands of new references on the assessment of important sociological variables as well as references to such topics as statistical analysis, computer applications, and specific topics Thoroughly updated information on the use of computers and online research techniques, including beginning and intermediate material about the Internet and its use by the modern research scientist Coherent and thoughtful review of the most popular statistical analysis software packages New guidelines and discussion of ethical practices in social and behavioral science research, including extensive coverage of institutional review board procedures and activities Expansion of social indicators to include international coverage Plus, there is an extensive and well-organized table of contents with four levels of headings; and, for the first time in the history of the book, a comprehensive index.

Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis. The book avoids the more usual statistics-driven perspective. Rather, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives, what kinds of data have been collected, how quantitative data were generated by the process of measurement, how to create a data matrix and how to transform raw data before thinking about appropriate statistical calculations. The author begins by considering what data are, the different kinds of data that surveys generate, and the tripartite format of all quantitative data. The processes of measurement and the errors that may arise are carefully explained. Coverage of the creation and analysis of a data matrix using SPSS is then provided. The author then reviews what kinds of statistical procedure are required for what kinds of data and for what purposes. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, Data Analysis: A Guide to Market and Social Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A data diskette containing the worked examples in SPSS is also provided in the back of the book. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/kent/index.asp