* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn how your behavior is determined by your feelings. You will also learn : that sensation is the brain's primary means of interpreting reality; what impact sensations have on your judgment; how to quickly recognize the main cognitive biases induced by this functioning; that even your thoughts or abstract ideas such as beauty or morals are the result of a generalization of sensory concepts; how to improve your life by consciously and voluntarily using your main sensory modalities. Human beings seem to think and behave in a totally free and mostly rational way. However, research in cognitive psychology proves that this is only an appearance or even an illusion. Indeed, the real motor of behavior, but also of perception and even of thoughts, would actually be much simpler and more basic: it would be sensations. These crystallize mainly in childhood and are largely common to all human beings. Knowing how they work allows not only to better understand and control one's own behavior, but also to better perceive and anticipate that of others. It's time to update your own instructions! *Buy now the summary of this book for the modest price of a cup of coffee!

Humans learn by association. Every concept that you understand is connected to an earlier concept. So then, what happens if you retrace those connections? Wouldn't you eventually find a starting point? Indeed, you would. The Tangled Mind argues that a small group of sensory concepts sculpted your perception of the world. Today, your entire knowledge rests upon a sensory foundation. In this book, you'll learn how those sensory underpinnings sculpt your perception and behavior, including deep-rooted beliefs and values (e.g., morality, religion, politics).

The Tangled Mind argues that a small group of sensory concepts sculpted your perception of the world. Today, your entire knowledge rests upon a sensory foundation. In this book, you'll learn how those sensory underpinnings influence perception and behavior, including deep-rooted beliefs and values (e.g., morality, religion, politics).

"Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

These essays tackle some of the central issues in visual cognition, presenting experimental techniques from cognitive psychology, new ways of modeling cognitive processes on computers from artificial intelligence, and new ways of studying brain organization from neuropsychology, to address such questions as: How do we recognize objects in front of us? How do we reason about objects when they are absent and only in memory? How do we conceptualize the three dimensions of space? Do different people do these things in different ways? And where are these abilities located in the brain? While this research, which appeared as a special issue of the journal Cognition, is at the cutting edge of cognitive science, it does not assume a highly technical background on the part of readers. The book begins with a tutorial introduction by the editor, making it suitable for specialists and nonspecialists alike.