Successful Direct Marketing Methods
Title | Successful Direct Marketing Methods PDF eBook |
Author | Bob Stone |
Publisher | |
Total Pages | 538 |
Release | 1984 |
Genre | Business & Economics |
ISBN |
Successful Direct Marketing Methods
Title | Successful Direct Marketing Methods PDF eBook |
Author | Bob Stone |
Publisher | McGraw Hill Professional |
Total Pages | 697 |
Release | 2008 |
Genre | Business & Economics |
ISBN | 0071458298 |
Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --
Successful Direct Marketing Methods
Title | Successful Direct Marketing Methods PDF eBook |
Author | Stone |
Publisher | |
Total Pages | |
Release | 2004-12-01 |
Genre | |
ISBN | 9780070598645 |
2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets
Title | 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets PDF eBook |
Author | Denny Hatch |
Publisher | McGraw Hill Professional |
Total Pages | 374 |
Release | 1999-02 |
Genre | Business & Economics |
ISBN | 9780844203492 |
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Business to Business Direct Marketing
Title | Business to Business Direct Marketing PDF eBook |
Author | Robert W. Bly |
Publisher | McGraw Hill Professional |
Total Pages | 424 |
Release | 1998 |
Genre | Business & Economics |
ISBN | 9780844232430 |
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Convergence Marketing
Title | Convergence Marketing PDF eBook |
Author | Richard Rosen |
Publisher | John Wiley & Sons |
Total Pages | 208 |
Release | 2009-03-16 |
Genre | Business & Economics |
ISBN | 0470522399 |
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
How To Make Maximum Money With Minimum Customers
Title | How To Make Maximum Money With Minimum Customers PDF eBook |
Author | Craig Garber |
Publisher | Craig Garber |
Total Pages | 366 |
Release | 2011-05 |
Genre | Business & Economics |
ISBN | 0984125515 |
"If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.