For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change. Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth. This unique volume is recommended reading for students and scholars of communication and public relations.

Communicating the Climate Crisis puts communication at the center of the change we need, providing concrete strategies that help break the inertia that blocks social and cultural transformation. Reimagining “earth” not just as the ground we walk upon but as the atmosphere we breathe—Eairth—this book examines our consumption-based identities in fossil fuel culture and the necessity of structural change to address the climate crisis. Strategies for overcoming obstacles start with facing the emotional challenges and mental health tolls of the crisis that lead to climate silence. Breaking that silence through personal climate conversations elevates the importance of the problem, finds common ground, and eases “climate anxiety.” Climate justice and faith-based worldviews help articulate our moral responsibility to take drastic action to protect all humans and the living world. This book tells a new story of hope through action—not as isolated, “guilty” consumers but as social actors who engage hearts, hands, and minds to envision and create a desired future.

Communication Strategies for Engaging Climate Skeptics examines the intersection of climate skepticism and Christianity and proposes strategies for engaging climate skeptics in productive conversations. Despite the scientifically established threats of climate change, there remains a segment of the American population that is skeptical of the scientific consensus on climate change and the urgent need for action. One of the most important stakeholders and conversants in environmental conversations is the religious community. While existing studies have discussed environmentalism as a factor within the religious community, this book positions religion as an important factor in environmentalism and focuses on how identities play a role in environmental conversation. Rather than thinking of religious skeptics as a single unified group, Emma Frances Bloomfield argues that it is essential to recognize there are different types of skeptics so that we can better tailor our communication strategies to engage with them on issues of the environment and climate change. To do so, this work breaks skeptics down into three main types: "separators," "bargainers," and "harmonizers." The book questions monolithic understandings of climate skepticism and considers how competing narratives such as religion, economics, and politics play a large role in climate communication. Considering recent political moves to remove climate change from official records and withdraw from international environmental agreements, it is imperative now more than ever to offer practical solutions to academics, practitioners, and the public to change the conversation. To address these concerns, this book provides both a theoretical examination of the rhetoric of religious climate skeptics and concrete strategies for engaging the religious community in conversations about the environment. This book will be of great interest to students, scholars, and practitioners of climate change science, environmental communication, environmental policy, and religion. For the 2020 communication awards cycle, Communication Strategies for Engaging Climate Skeptics: Religion and the Environment has won the following distinctions: Book of the Year - Argumentation and Forensics Division of the National Communication Association Outstanding Book Award - Spiritual Communication Division of the National Communication Association Book Award Finalist - Association for the Rhetoric of Science, Technology, and Medicine of the National Communication Association

This book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage collective action on climate. While scientists often expect that teaching people the scientific facts will change their minds about climate change, closer analysis suggests this is not always the case. Communication scholars are pursuing other ideas based on what we know about influence and persuasion, but this approach does not provide complete answers either. Some misconceptions can be corrected by education, and some messages will be more powerful than others. The advent of the Internet also makes vast stores of information readily available. But audiences still process this information through different filters, based on their own values and beliefs – including their understanding of how science works. In between momentous events, media coverage of climate tends to recede and individuals turn their attention back to their daily lives. Yet there is a path forward: Climate change is a social justice issue that no individual – and no nation – can solve on their own. A different sort of communication effort can help.

This comprehensive handbook provides a unique overview of the theory, methodologies and best practices in climate change communication from around the world. It fosters the exchange of information, ideas and experience gained in the execution of successful projects and initiatives, and discusses novel methodological approaches aimed at promoting a better understanding of climate change adaptation. Addressing a gap in the literature on climate change communication and pursuing an integrated approach, the handbook documents and disseminates the wealth of experience currently available in this field. Volume 1 of the handbook provides a unique description of the theoretical basis and of some of the key facts and phenomena which help in achieving a better understanding of the basis of climate change communication, providing an essential basis for successful initiatives in this complex field.

Drawing together key frameworks and disciplines that illuminate the importance of communication around climate change, this Research Handbook offers a vital knowledge base to address the urgency of conveying climate issues to a variety of audiences.