Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Write Scenes that Move Your Story Forward In Make a Scene, author Jordan E. Rosenfeld takes you through the fundamentals of strong scene construction and explains how other essential fiction-writing techniques, such as character, plot, and dramatic tension, must function within the framework of individual scenes in order to provide substance and structure to the overall story. You'll learn how to: Craft an opening scene that hooks readers and foreshadows supporting scenes Develop various scene types - from the suspenseful to the dramatic to the contemplative - that are distinct and layered Tailor character and plot around specific scene types to better convey the nuances of your storyline Create resonating climactic and final scenes that stay with readers long after they've finished your work

The “Literacy: Made for All” series is a classroom-ready, teacher-friendly resource for English and Writing teachers of Grades 9 through 12. Organized buffet style, it is designed to complement an existing English curriculum by providing a tested repertoire of strategies for teaching both writing skills and literary analysis techniques. STORY CRAFTING focuses on the creation, editing, polishing and sharing of short stories and longer prose fiction. Benefits and Features: tested and proven effective at all learning levels, from Remedial to Pre-AP provides complete lesson plans including reproducible materials can be implemented as is or modified to suit individual teaching styles and/or students' needs each skill, assignment or project begins by 'teaching the teacher', giving an inexperienced teacher the knowledge to provide effective instruction first time out and the confidence to modify and experiment thereafter comprised of reading, writing, literary criticism and language-study components moves students from writing effectively to reading analytically (approaching text from the authoring point of view), a proven, highly successful methodology can turn any English course into a Literacy course extremely versatile and cost-effective can deepen an existing English course or complete the framework for a new one

Inspire and Motivate: Become a master storyteller and unlock the power to inspire change, mobilize teams, and foster resilience in the face of challenges. Influence with Ethics: Understand the psychology of persuasion through storytelling, and use it responsibly and ethically to connect with diverse audiences. Foster Empathy and Compassion: Bridge cultural, social, and generational gaps through empathetic storytelling, promoting understanding and compassion in leadership and relationships. Why Choose "The Power of Storytelling"? This book is more than just words on a page; it's a transformational journey that will revolutionize the way you communicate, inspire, and connect. Whether you're a seasoned entrepreneur, a business professional, or an aspiring storyteller, this comprehensive guide will equip you with the tools you need to succeed. What Readers are Saying: "Incredible insights! This book has completely changed the way I communicate with my team and clients. A must-read for any business leader!" - John, CEO "Finally, a book that truly understands the essence of storytelling. It's a compelling guide for anyone looking to make an impact with their words." - Sarah, Marketing Specialist Take Your First Step towards Success: Embrace the power of storytelling and unlock a world of endless possibilities. Are you ready to transform your personal and business success? Grab your copy of "The Power of Storytelling: Crafting Compelling Narratives for Personal and Business Success" now and embark on a journey of inspiration, influence, and connection like never before.

Crafting Poems and Stories is an inspiring new guide to creative writing. Comprehensive in its treatment of poetry and fiction, this book offers the features that students most often request, including concise definitions of basic terms of poetry and short fiction, focused discussion of craft, exciting literary models, and engaging hands-on exercises. It is an accessible guide that renders the material of introductory creative-writing courses more readily engaging, so that beginning writers can see greater progress reflected in their poems and short stories over the course of a single semester. Features: • Includes 60 poems and 9 complete stories, ranging from classic to contemporary • Each chapter includes craft-focused discussion questions and writing prompts and exercises • Includes appendices on workshopping poetry and fiction and on resources for writers seeking publication

Do you want to learn how to craft great stories that will inspire, engage and entertain your readers? If you're looking for a guide that will teach you the secrets of storytelling, then look no further. Our Crafting Great Stories book is perfect for anyone who wants to learn how to write captivating tales. From Aristotle to Dickens to Joyce Carol Oates, great storytellers have always known how to keep their audiences riveted. But what’s the secret to their success? While it’s tempting to think that storytellers are born with the knack for weaving tales that capture the imagination, the truth is that anyone can learn how to tell a great story. Crafting Great Stories by Gerald Gallagher will help you craft detailed, three-dimensional stories. It will help you discover how to craft a tight plot, construct believable characters, and write with a consistent voice. This book is not only for those who want to become writers. Whether you are a playwright, screenwriter, or short story writer, Crafting Great Stories will help you develop your craft into something truly special. Features: • Learn what makes a good story and how to create one of your own. • Learn the basics of story writing: plot, characters, and other narrative devices. • Know how to outline your story and provide just the right amount of detail for each scene. • Learn how to create tension and suspense, build up to the climax, and deliver a satisfying ending. • The book will cover the last steps of your script, including polishing and editing. • No previous writing experience required. So whether you're writing the next great American novel or just want to tell a great bedtime story, grab this guide and get started on your journey to becoming a master storyteller. Scroll up and click "Buy Now" button to grab yours!

Proven techniques, best practices, and tips for writing effective user stories, leveraging user story mapping, and expert interviews to deliver high value to users Purchase of the print or Kindle book includes a free PDF eBook Key Features Learn how to write and implement effective user stories to improve product development Discover techniques to gather requirements, prioritize, and refine user stories Handle stakeholder expectations, communicate user stories, and incorporate user feedback Book DescriptionThe Art of Crafting User Stories is a must-read for product managers, UX professionals, and product developers dedicated to creating meaningful digital experiences. This book provides a comprehensive, step-by-step approach to empower you to master the techniques for creating user stories that drive effective product development. This book takes you on a journey from identifying and capturing user needs, goals, and perspectives through user stories, to crafting impactful stories for design choices and organizing tasks efficiently. You’ll learn how to define the problem area, recognize user personas, and develop user scenarios with the aid of real-world examples, practical tips, and exercises designed to help you develop your skills in crafting user-centered experiences. Moreover, you’ll gain a thorough understanding of user stories, their role in Agile development, and how to use them to plan and manage products effectively. By the end of this book, you’ll be able to improve the quality and efficiency of your own products by applying the hands-on practical skills to create compelling digital experiences that resonate with users and stay relevant in the market.What you will learn Leverage user personas in product development for prioritizing features and guiding design decisions Communicate with stakeholders to gather accurate information for writing user stories Avoid common mistakes by implementing best practices for user story development Estimate the time and resources required for each user story and incorporate estimates into the product plan Apply product frameworks and techniques for user story prioritization and requirement elicitation Benefit from the experiences, insights, and practices of experts in the field of user story mapping Who this book is forIf you're interested in learning about user stories, as a product management method in Agile development, this book is for you. It's suitable for anyone involved in software development, including product managers, product owners, Agile coaches, designers, product analysts, and developers. Although prior experience with Agile development is not expected, a basic understanding of software development will be beneficial.