For over 10 years, the ESPN Sports Almanac has been the definitive source for answers to most every sports question. From record-holders to champions, auto racing to the Iditarod, ballparks, business news, and Who's Who to the dearly departed athletes of the year past, the ESPN Sports Almanac 2008 tracks them in hundreds of photos, thousands of tables, countless facts and figures, plus expert analysis from ESPN's most popular personalities (Chris Berman, Dan Patrick, Stuart Scott, Mike Golic, Mike Greenberg, Dick Vitale, et al.). Add fan input from ESPN.com's SportsNation polls, along with ESPN's unique brand of humor, and this latest edition will keep the ESPN Sports Almanac the reigning champion and a New York Times best-seller.

Covers football, basketball, baseball, hockey, horse racing, auto racing, tennis, golf, soccer, boxing, bowling, and track and field.

The ultimate guide to the year in sports, the 2009 volume covers football to fencing, hockey to handball, and everything in between, with essays by top Sports Illustrated writers, all-time stats and records, and ticketing information for top pro sports.

Providing a complete review of the year in sports, this reference includes statistical reports, photographs, histories, previews, and special features on the world's major sports.

Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.

Offers profiles on many of firms in film, radio, television, cable, media, and publishing of various types including books, magazines and newspapers. This book contains many contacts for business and industry leaders, industry associations, Internet sites and other resources. It provides profiles of nearly 400 of top entertainment and media firms.