Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship.

"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--

Sport has the potential to be a powerful platform for positive change. This is the first textbook to introduce the fundamentals of sport and sustainable development, examining how sport can be made more sustainable in terms of its social and environmental impact, and how sport can achieve more comprehensive social and ecological objectives. Introducing key theory, and looking at how sustainability has been embedded in real-world organizations, projects, and developments, the book draws on a range of multidisciplinary perspectives including sport business and management, development studies, environmental studies, sociology, psychology, and political science. Every chapter includes international viewpoints from the voices of professionals who have been successful in achieving sustainable development goals (SDGs) in and through their work. As pressure grows on sport, business, and wider society to put sustainability and social and environmental responsibility at the center of their operations, the themes and topics examined in this book become ever more important. This is essential reading for any course on sport and sustainable development, and important background reading for any course in sport management, sport development, event studies, environment and society, business and the environment, or social responsibility.

Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship.

Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The book’s central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a ‘policy entrepreneurship’ perspective. To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.

Entrepreneurship empowers individuals to bring ideas to life. Entrepreneurs utilise their creative skills to develop business ventures, making use of knowledge spillovers that occur in entrepreneurial ecosystems, and the connections between businesses, individuals and other entities that allow collaboration on joint projects.