The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

A book for anyone who works with children, including parents, educators, and therapists. Explains the importance of using all of the senses to develop foundational skills necessary for growing, learning, decision-making, and communication. Written in an easy-to-understand style with examples, ideas, and strategies to enhance learning and promote positive behavior. Includes a Foundational Skills Inventory to use as an assessment tool.

In this fascinating book, spiritual teacher Sonia Choquette reveals the secrets you need to awaken your intuitive voice and ... trust your vibes. If you're ready to step into a Divine, more energetically uplifting experience and live an easier more satisfying life, you'll learn how to do so within these pages...

Aimed at parents, teachers or therapists, this book provides cost-effective and functional problem-solving tips to use with children who have sensory issues at home, school or in a community setting.

Can paranormal experiences help solve crimes? What makes us have chills when we go to a haunted house? Can dogs detect cancer? Your senses send your brain messages. But what do those messages say? Find out how to interpret your senses and explore ways that technology is changing the way we experience the world around us.

Get creative with seriously FUN slime recipes for kids Oozy, gooey, squishy, and FUN--it's no mystery that making slime is cool. But how do you get super-duper stretchy slime? What do you need to add for jewel-toned slime? Can you actually taste yummy gummy bear slime? And will it ever come out of your mom's hair? Kids ages 8 and up will discover these secrets and more with the fool-proof DIY recipes inside this book. First-timers and serious slimers alike will find 30 borax powder-free recipes to mix, activate, and create! Complete with a guide to making signature slimes, the Secrets of Slime Recipe Book reveals the mystery and magic of slime to curious minds. Secrets of Slime Recipe Book includes: UNCOVER SECRETS--Learn how to make picture-perfect slime every time with clear, step-by-step recipes, tons of tips, and a troubleshooting guide for easy success. 30 BORAX-POWDER-FREE RECIPES--Get inspired with original concoctions like Groovy Tie-Dye, Holographic Slime, Magical Unicorn Slime, and more! A SLIME DIARY--Jot down ideas for new creations, favorite successes, or slimy scientific observations. Uncover the secrets of slime-making with these fantastically fun recipes.

The definitive history of the military's decades-long investigation into mental powers and phenomena, from the author of Pulitzer Prize finalist The Pentagon's Brain and international bestseller Area 51. This is a book about a team of scientists and psychics with top secret clearances. For more than forty years, the U.S. government has researched extrasensory perception, using it in attempts to locate hostages, fugitives, secret bases, and downed fighter jets, to divine other nations' secrets, and even to predict future threats to national security. The intelligence agencies and military services involved include CIA, DIA, NSA, DEA, the Navy, Air Force, and Army-and even the Joint Chiefs of Staff. Now, for the first time, New York Times bestselling author Annie Jacobsen tells the story of these radical, controversial programs, using never before seen declassified documents as well as exclusive interviews with, and unprecedented access to, more than fifty of the individuals involved. Speaking on the record, many for the first time, are former CIA and Defense Department scientists, analysts, and program managers, as well as the government psychics themselves. Who did the U.S. government hire for these top secret programs, and how do they explain their military and intelligence work? How do scientists approach such enigmatic subject matter? What interested the government in these supposed powers and does the research continue? Phenomena is a riveting investigation into how far governments will go in the name of national security.