Selling Stereotypes
Title | Selling Stereotypes PDF eBook |
Author | Abhik Roy |
Publisher | |
Total Pages | 132 |
Release | 1998 |
Genre | Advertising |
ISBN |
Customer Centered Selling
Title | Customer Centered Selling PDF eBook |
Author | Rob Jolles |
Publisher | Simon and Schuster |
Total Pages | 386 |
Release | 2009-09-15 |
Genre | Business & Economics |
ISBN | 143914463X |
Economics, finance, business and industry.
Contemporary Selling
Title | Contemporary Selling PDF eBook |
Author | Mark W. Johnston |
Publisher | Routledge |
Total Pages | 436 |
Release | 2013-08-15 |
Genre | Business & Economics |
ISBN | 1136324461 |
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
Selling Technology
Title | Selling Technology PDF eBook |
Author | Asaf Darr |
Publisher | Cornell University Press |
Total Pages | 160 |
Release | 2018-07-05 |
Genre | Business & Economics |
ISBN | 1501723669 |
Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although sales occupations comprise 12 percent of the American labor force, sales work has been a neglected area of study. Asaf Darr's ethnographic exploration of the sales process for standard and emergent technology argues that our cultural stereotypes of sales work and salespeople, shaped during the industrial era and through popular images of the Yankee peddler and the car salesman, no longer apply to the changing nature of sales in an information economy. In the high-technology settings in which cutting-edge artifacts are traded, Darr finds that sales work deviates sharply from our traditional cultural images. The educational level and technical skills of the sales force are increasing, sellers' and buyers' engineers engage in co-development, and long-term collaborative relationships are replacing brief sales encounters. A growing number of work tasks and skills previously performed and mastered in the design or production phases have become part of the sale of emergent technology. New control mechanisms over the work of the sales engineers are also appearing. Unlike most ethnographic studies of salespeople, which focus on the insurance, finance, and retail sectors., Darr's groundbreaking book turns to the daily sales practices of an information economy.
Selling Sex Overseas
Title | Selling Sex Overseas PDF eBook |
Author | Ko-lin Chin |
Publisher | NYU Press |
Total Pages | 325 |
Release | 2012-09-17 |
Genre | Social Science |
ISBN | 0814763812 |
2013 Outstanding Book Award Winner from the Division of International Criminology, American Society of Criminology Every year, thousands of Chinese women travel to Asia and the United States in order to engage in commercial sex work. In Selling Sex Overseas, Ko-lin Chin and James Finckenauer challenge the current sex trafficking paradigm that considers all sex workers as victims, or sexual slaves, and as unwilling participants in the world of commercial sex. Bringing to life an on-the-ground portrait of this usually hidden world, Chin and Finckenauer provide a detailed look at all of its participants: sex workers, pimps, agents, mommies, escort agency owners, brothel owners, and drivers. Ultimately, they probe the social, economic, and political organization of prostitution and sex trafficking, contradicting many of the ‘moral crusaders’ of the human trafficking world.
More Sales Please
Title | More Sales Please PDF eBook |
Author | Sara Nasser Dalrymple |
Publisher | Practical Inspiration Publishing |
Total Pages | 219 |
Release | 2024-01-08 |
Genre | Business & Economics |
ISBN | 1788604679 |
Have you ever: Told yourself you’re not a natural salesperson... Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with crickets? If you answered yes to any of these, then More Sales Please is for you. Shouty selling is out and sharing authentically is in: discover the step-by-step process to getting noticed by the exact people you want to work with, without having to become a pushy salesperson, spend hours a day promoting your business or grow a huge following.
Redefining Girly
Title | Redefining Girly PDF eBook |
Author | Melissa Wardy |
Publisher | Chicago Review Press |
Total Pages | 258 |
Release | 2014-01-01 |
Genre | Family & Relationships |
ISBN | 1613745524 |
“Melissa Wardy’s book reads like a conversation with a smart, wise, funny friend; one who dispenses fabulous advice on raising a strong, healthy, full-of-awesome girl.” —Peggy Orenstein, author of Cinderella Ate My Daughter All-pink aisles in toy stores, popular dolls that resemble pole dancers, ultrasexy Halloween costumes in tween sizes. Many parents are increasingly startled and unnerved at how today’s media, marketers, and manufacturers are sexualizing and stereotyping ever-younger girls, but feel powerless to do much about it. Mother of two Melissa Wardy channeled her feelings of isolation and frustration into activism—creating a website to sell T-shirts with girl-positive messages; blogging and swapping parenting strategies with families around the world; writing letters to corporate offenders; organizing petitions; and raising awareness through parent workshops and social media. Wardy has spearheaded campaigns against national brands and retailers that resulted in the removal of sexist, offensive ads and products. Now, in Redefining Girly, she shares her parenting and activism strategies with other families concerned about raising a confident and healthy girl in today’s climate. Wardy provides specific advice and sample conversations for getting family, friends, educators, and health care providers on your side; getting kids to think critically about sexed-up toys and clothes; talking to girls about body image; and much more. She provides tips for creating a home full of diverse, inspiring toys and media free of gender stereotypes; using your voice and consumer power to fight the companies making major missteps; and taking the reins to limit, challenge, and change harmful media and products. Melissa Wardy is the founder of Pigtail Pals & Ballcap Buddies, a website selling empowering and inspirational children’s apparel and products, and Redefine Girly, a blog surrounding the issue of the sexualization of girls. Wardy and her work have been featured