If you are thinking of selling a luxury home anywhere in the US this just might be the most important book you'll ever read! Greg Luther reveals what most real estate agents don't want you to know about selling your home. He covers everything from how to choose the RIGHT agent to how to use the premium assets you posses to your advantage and the right way to find buyers who are ready, willing and able to pay top dollar for your top of the line home. Selling your luxury home in today's market IS different. You need to do everything possible to ensure that you receive top dollar for your home!

In a slow real estate market, selling your house can be difficult– especially if you owe more on your mortgage than your house is worth. In times like these, it's not enough to simply list your home and wait; you actually have to sell your home. This practical, important book shows you how to use marketing techniques, advertising, repairs and upgrades, home staging, and other creative, effective tactics to get your house sold fast— no matter how bad the market is.

This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.

Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

The reference book on selling your own home and saving thousands by avoiding commission fees. This book teaches you how to price the property, show it, and close the deal using a simple step-by-step approach.

Whether you're selling a primary or a vacation home, you can apply what wealthy homeowners know to sell your home in the shortest time, for the highest price, with the least aggravation. Take an inside look at the personal and financial habits of the people who buy and sell the kind of upscale homes that we all look at and long for. You can now systematically sell your home using the 12 “secrets” that work for luxury home sellers. Like its companion book 12 Secrets Luxury Home Buyers Know That You Can Use Today, this book shares the knowledge of those who have made their money the old-fashioned way – with the good luck that comes through working hard and recognizing opportunity. Based on three decades of working with luxury home sellers, America's top luxury home expert Jack Cotton tells you how to: Prepare yourself mentally to sell the way luxury home sellers do Ask the right questions, to hire the right agent, for the right reason Ask for marketing that will sell your home faster and fir the highest price Respect the time value of money, and understand why selling sooner rather than later can be more profitable Create and use a staging checklist to present your home in the best possible light Price your home to attract the buyers who will actually buy your home Apply the three rules of luxury home seller negotiation – and close the sale And much, much more. 12 Secrets Luxury Home Sellers Know That You Can Use Today gives you 12 common sense strategies to put into action immediately. Each chapter ends with specific steps you can take to reap the rewards of faster, smoother and more profitable selling.

The proof is in the testimonials that have arrived by the thousands: "This is a really great book. It's simple. It's straightforward. We read it. We ran our ad. We got over 100 telephone calls. We sold our home."—John Henke, Boise, ID. "Our real estate broker was green with envy. In 5 days we got 24 bids higher than the highest bid she got us in 11 1/2 years. You're our hero!"—Elizabeth & Tim Hunter, South Berwick, ME. "I had a business opportunity I couldn't take advantage of unless I sold my home immediately. I saw your book in a bookstore and sold my home the next weekend. Thanks!"—Doug Walker, Salt Lake City, UT. "Thanks to your system I sold my home in 5 days at $1.26 million. You saved me $78,000 in real estate commission!"—V., Potomac, MD. Now in its third edition and timed perfectly to address a challenging real estate market, How to Sell Your Home in 5 Days turns the conventional on its head to present an innovative, practical, and foolproof alternative that makes the market work for you, the seller. Based on the one basic truth of free enterprise—that your home is worth exactly what the highest bidder will pay for it— this step-by-step plan shows exactly how to price your home attractively; make a timetable; write an effective ad; use buyer psychology, price points, and magic numbers to get the best price; and conduct round-robin bidding. It includes new information on the Internet—including a supporting website, www.5-day.com—the most recent testimonials, and updates to every phase of the process, from whether or not to renovate a kitchen before selling to the ins and outs of transferring ownership. Homes sold through the five-day plan sell for an average of 5% more than through conventional sales, plus, the seller doesn't have to pay a broker's fee—making this book among the best deals of the century.