Enjoy fun-to-knit patterns that let your dog step out in style. Pamper your pooch with knits ranging from a little black dress--complete with pearled neckline--to a doggie hoodie. The sweaters come together easily; most are knit from the top down. And when you finish knitting, you're really finished--no seams to sew. Just put it on Fido and go! 14 stylish sweaters for dogs from 8 to 30 pounds; many designs include an alternate colorway Confidently create the tailored look that's just right for your dog, with or without sleeves, and learn to adjust the pattern to get a perfect fit Tips for knitting in the round, top-down knitting, following stitch charts, and more

Treat yourself to a collection of fun-to-stitch softies with personality to spare. Crochet everything from a friendly dog and funny frog to a hot air balloon. Learn to make whimsical toys with puppet-style open mouths--including a grinning birthday cake--sure to tickle kids of all ages! 20 patterns in three themes: party time, animal friends, and the great outdoors Start with easy projects in each section and progress as you succeed Be amazed at all the designs you can create with a few simple stitches

Say goodbye to the traditional way of making the Kaleidoscope block. No more cutting all those sharp-angled triangles that get eaten in your machine's throat plate. The smart way of piecing the traditional Kaleidoscope block uses a revolutionary template developed by author Sharon Sebrow. Whether creating a block with corners or without, even a beginner will have the same results an experienced quilter will enjoy when making a Kaleidoscope the Smart Way. Quilters will appreciate having 12 projects with clear instructions for both right and left hand template use. The book uses a number of layouts to demonstrate the versatility of this handy method: side by side, on point, framing fussy cuts, and more. Sharon Sebrow developed a unique template to encourage beginning quilting students to tackle this challenging block. An award-winning quilter, she continues to teach and inspire students of all ages and skill levels from her home in Teaneck, New Jersey. Also available companion templates; #8003 6 inch Kaleidoscope Smart Plate and #8004 12 inch Kaleidoscope Smart Plate.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

A funny and creative look at how to turn a problem into a solution. Max is a big dog who lives with Izzy, a medium-sized girl, who has big ideas. Izzy can build anything—a birdhouse, a wooden swing, a tent, and even a catapult that really works. So when Izzy takes up knitting, she expects to be able to knit anything. But trying to make a sweater seems impossible. While scarves and hats knit up quickly, her sweaters always come out too big, too small, or with too many mistakes. As Izzy’s knitting nightmares pile up, it takes a trip with Max to the dog park to figure out what she can do with them. Maybe these aren’t mistakes after all!

Hello Kitty Crochet is all about cute: the whimsical world of Hello Kitty and her Sanrio friends meets the Japanese art of amigurumi, or crocheted dolls. With easy-to-make patterns for adorable characters and accessories, Hello Kitty Crochet allows you to make all your favorites, new and old, from Badtz-Maru and My Melody to Pekkle, Purin, and Little Twin Stars. Whether you’re a seasoned crocheter or have never picked up a hook, you’ll find helpful tips and how-tos for creating kawaii crafts. It’s the perfect way for crafters and cuteness lovers alike to celebrate the 40th anniversary of Japan’s most famous kitty.