Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.

This book explores how the lower federal court appointment process became vastly politicized in the modern era. Scherer develops a theory of “elite mobilization,” positing that lower court appointments have always been used by politicians for electoral purposes, but because of two historic changes to American institutions in the 1950s and 1960s—the breakdown of the old party system, and a federal judiciary reception to expanding individuals’ constitutional rights—politicians shifted from an appointment system dominated by patronage to a system dominated by new policy-oriented appointment strategies. The use of these new strategies not only resulted in partisan warfare during the nomination and confirmation stages of the appointment process, but also led to party-polarized voting in the lower federal courts. Employing exclusive data of judicial decision-making from the New Deal era through the present, Scherer demonstrates that there was little party-polarized voting in the lower federal courts until the late 1960s, and that once politicians began to use elite mobilization strategies, significant party-polarized voting in the lower federal courts resulted. Accordingly, elite mobilization strategies have affected not only politics in Washington, but also the way justice is distributed across the country.

Gary Gerson led an uneventful life growing up Jewish in East Tennessee. This changed when he decided to walk onto the Vanderbilt football team with no prior experience, beginning a lifelong love for the game with four years of exhilaration and heartbreak. After juggling the challenges of infatuation, a bowl game, a major steroid scandal and ultimate dishonor at Vandy, Gerson's journeys brought him close to danger in Africa and India, a brush with the Yeti in the Himalaya, and more football in Amsterdam. When he fell in love with Shelley while teaching at the prestigious Cranbrook Kingswood School in Michigan, his journey for meaning took a sharp turn as she revealed her painful secret. Using his wife's triumphs and challenges as motivation, Gerson stepped back onto the football field at the age of 31 in Canada, scoring points along the way to his final personal victory. This book contains frank discussions about sex, relationships, love, AIDS, and death, but it is appropriate for all ages.

With increased interest in predicting and ultimately preventing academic failure in children comes the need for effective preschool and primary school assessment. The first step in developing an effective assessment program is to select tests that will yield data needed for individual decision making. One factor that has been shown to contribute to the prediction of children’s academic achievement is visual-motor-integration skill. The Qualitative Scoring System for the Modified Version of the Bender-Gestalt Test was developed in the 1980s to measure visual-motor-integration skill in preschool and early elementary school children. The assessment instrument utilizes six of the nine Bender-Gestalt Test designs, which are copied by the child. It may be administered in either individual or group format. The scoring system involves a six-point scale used to judge the overall quality of each design. Examiners will find the assessment instrument easy to administer, score, and interpret. Further, research has shown that the assessment instrument is a reliable and valid predictor of school achievement. This book will describe the development and refinement of the Qualitative Scoring System for the Modified Version of the Bender-Gestalt Test. In addition, it will provide detailed information and guidelines for administering, scoring, and interpreting the test. Specifically, there are separate chapters on administration and scoring, standardization and norming, reliability and validity, and interpretation. In short, the book contains everything psychologists and educational specialists need to know to use the Qualitative Scoring System for the Modified Version of the Bender-Gestalt Test.

Are you a first time race director? Do you know what runners expect when they come to your race? Have you organized or directed a handful of races and now feel that you’ve “been there, done that?” Are you ready for something new to get yourself excited about putting on a new event? In this book, we explore 2 dozen ways to score a race, whether it's a single race for an individual runner, a series of races, or a team effort. It even includes some alternative ways to structure your race to create a truly niche product. This book covers every method from the most basic to the most esoteric, so that you can find the most appropriate and most fair way to determine the standings for your race's finishers.