This book will arm you with a solid understanding of what professional selling entails. It will explain the various selling environments, the way sales teams are organized, and provide an explanation of what it takes to succeed. Would a Doctor begin operating on a patient without an understanding of the circulatory system, digestive system, or other important definitions of human anatomy? Absolutely not! Just as every profession provides an explanation of what it takes to succeed while providing a common language of understanding, so too should every new salesperson understand "what" selling is, before you begin to learn "how" to sell. The authors provide a conversational real-world explanation of what selling is while sharing important insights one what helped them succeed as top performing sales representatives at Hewlett Packard and Dun & Bradstreet and various other selling environments.

Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.

If you earn your living in sales, this income-boosting guide is a must-read.

Your playbook to sell anything to anyone.

Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

Volume One - Sales Success Secrets - learn from the sales experts "Sales is very much a mental game and keeping focused on your success will help motivate you to succeed." Bob 'Idea Man' Hooey These Sales Success Secrets Volumes were created from an on-line bi-weekly sales training program that went out to approximately 6000 sales professionals (2007-2010). We drew from the Secret Selling Tips vaults to create the volumes in this series. We will be creating additional volumes as we move forward. The idea-rich secret selling tips will help you enhance your sales efforts and results and help more people as you earn more money. They have been field proven in the lives and activities of professional sales people around the globe. They offer use it now tips, motivation and encouragement. Enjoy! Here is what one of our clients said about us: "Bob Hooey has spent the better part of a lifetime sharing sales tips and how selling is a part of everything we do. Now he has gone deep into history and is revealing idea-rich secret selling tips handed down through the ages to only a select few! In his latest writings you get to learn these secret selling tips for yourself. I have worked for three self-made billionaires. One common skill, behaviour, and ultimate mastery they each possessed was how to sell, themselves, their products, and their ideas. From the moment you put your feet on the ground each morning, you have to be selling and the success of each day is based on your ability to influence others and get the sale! On these pages are the sales success secrets the billionaires don't want you to learn! Ultimate success awaits you!" Kim Yost, President/CEO Mega Group, former CEO The Brick

It's time to reinvent your sales life...Your sales career is good, but not great. Your customers like you but don't love you. Every potential customer does not want to talk to you (the salesperson), even if they need your product or service. You keep reading the same sales books and listening to the same CD's and podcasts. Everyone is telling you to do the same old things. You're ready to make a change. In his trailblazing and wonderfully refreshing book, Allan Langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. Today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." In this book, you will learn: To sell more than you ever have in your career; to sell customers a product or service and actually feel good about yourself doing it; and to never use a "sales pitch" again. The 7 Secrets is your GPS with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones. It will also change the life of your customers, as they will go from hating salespeople, to only wanting to do business with you. Whether you are brand new in the profession, or a seasoned veteran, 7 Secrets will be the best investment you can make in your career, and in yourself.