A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Do you want to passionately attract, retain, and win-back loyal customers for unbelievable profitability? Don Williams, CEO, is your guide to quickly and easily elevate your customer service to provide an experience so positive that customers return again and again to do business with you. In this practical, interactive handbook, learn the secrets to lower cost acquisitions, higher conversions, and increased customer life cycles. Add the Wow! factor to your customer service and your clients will recommend your company to others. The Wow! is in the how, and Don Williams shares insights from his 30-year history working with successful Fortune 500 clients. Make romancing your customer a priority and a lifestyle and you'll attract the right clients, keep them longer, and do significantly more business.

Landing an internship at prestigious Hopewell General is a dream come true for Tamara St. John. She struggled hard to get where she is—and isn't about to risk it all because of arrogant Victor Aguilar. Tamara and Victor constantly lock horns, but the sinfully seductive doctor is driving her crazy…with desire. Tamara knows that dating a colleague is a prescription for disaster. Until one stormy, passion-filled night… Victor can have his pick of any woman. But he only has eyes for sweet, sultry Tamara. But when tragedy and trauma in the E.R. hit close to home, one false move could put everything they've ever worked for in jeopardy. It's time to stake his claim on Tamara's heart—with a passionate dose of forever.

CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.

Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.

CUSTOMER ROMANCE "A New Feel of Customer Service" Is about creating love - not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a "romantic" relationship not in a mere transaction.