Researching Contemporary Wellness Cultures brings together scholars examining the various ways and spaces in which wellness is constructed and practices within various sociological sub-disciplines across and in related fields including anthropology, cultural studies, and internet studies.

Researching Contemporary Wellness Cultures brings together scholars examining the various ways and spaces in which wellness is constructed and practices within various sociological sub-disciplines across and in related fields including anthropology, cultural studies, and internet studies.

The multi-disciplinary artist and author of Like a Bird and How to Cure a Ghost explores the commodification and appropriation of wellness through the lens of social justice, providing resources to help anyone participate in self-care, regardless of race, identity, socioeconomic status or able-bodiedness. Growing up in Australia, Fariha Róisín, a Bangladeshi Muslim, struggled to fit in. In attempts to assimilate, she distanced herself from her South Asian heritage and identity. Years later, living in the United States, she realized that the customs, practices, and even food of her native culture that had once made her different—everything from ashwagandha to prayer—were now being homogenized and marketed for good health, often at a premium by white people to white people. In this thought-provoking book, part memoir, part journalistic investigation, the acclaimed writer and poet explores the way in which the progressive health industry has appropriated and commodified global healing traditions. She reveals how wellness culture has become a luxury good built on the wisdom of Black, brown, and Indigenous people—while ignoring and excluding them. Who Is Wellness For? is divided into four sections, beginning with The Mind, in which Fariha examines the art of meditation and the importance of intuition. In part two, The Body, she investigates the physiology of trauma, detailing her own journey with fatphobia and gender dysmorphia, as well as her own chronic illness. In part three, Self-Care, she argues against the self-care industrial complex but cautious us against abandoning care completely and offers practical advice. She ends with Justice, arguing that if we truly want to be well, we must be invested in everyone’s well being and shift toward nurturance culture. Deeply intimate and revelatory, Who Is Wellness For? forces us to confront the imbalance in health and healing and carves a path towards self-care that is inclusionary for all.

How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.

Well-Being as a Multidimensional Concept highlights the ways that culture and community influence concepts of wellness, the experience of well-being, and health outcomes. This book includes both theoretical conceptualizations and practice-based explorations from a multidisciplinary group of contributors, including distinguished, widely celebrated senior experts as well as emerging voices in the fields of health promotion, health research, clinical practice, community engagement, and health system policy. Using a social science approach, the contributors explore the interface among culture, community, and well-being in terms of theory and research frameworks; culture, community, and relationships; food; health systems; and collaboration, policy, messaging, and data. The chapters in this collection provide a broader understanding of well-being and its role as a culturally embedded and multidimensional concept. This collection furthers our ability to apprehend social and cultural constructs and dynamics that influence health and well-being and to better understand factors that contribute to or prevent health disparities.

Wellness culture promises a reprieve from the stress of long workdays, restrictive dieting, and punishing exercises through providing the alternative of a balanced lifestyle that simply focuses on feeling good. However, the reality of wellness culture is more complicated. While some assert that it successfully promotes well-being, others argue that it is simply a way of rebranding the dieting and exercise regimens that already existed, building an industry around the products and services that allegedly promote wellness. This volume clarifies the nebulous concept of "wellness" and explores how culture, business, and health intersect to create today's wellness culture.