This volume marks a shift. For it reveals how literary semiotics at present has moved toward methodological pluralism. The sharp lines of division, especially between the two most dominant approaches, those of C.S. Peirce and Ferdinand de Saussure, have dissolved and a manifest synergy has emerged from the deepening appreciating that the focal concern of literary scholarship is irreducibly heterogeneous. This heterogeneity necessitates a variety of approaches. The significance of literary texts is neither entirely identifiable with authorial intention nor susceptible to empirical verification. Even so, the possibility of shared meaning and mutual understanding, whether or not acknowledged, animates the work of literary scholars. Approaches and theories in which communication and representation are explained, rather than explained away, deserve a fuller hearing than they have received in the recent past. The contributors to this volume highlight the communicative functions of literary texts and, more controversially, the representational possibilities secured by literary production.

Using the semiotic theory of American philosopher Charles S. Peirce, Johansen applies psychoanalysis, psychology, literary hermeneutics, literary history, Habermasian communication, and discourse theory to literature, and, in the process, redefines it.

Writing and communication; telling tales and globalisation; light as symbol in Maurice Maeterlinck -- these are the themes examined in relation to the literary texts presented in this book with its proposal of a semiotic approach to literature.

This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to “Saussure's dogma of arbitrariness” (Jakobson).

To gain a deeper understanding of the literary movement that has dominated recent Anglo-American literary criticism, The Pursuit of Signs is a must. In a world increasingly mediated, it offers insights into our ways of consuming texts that are both brilliant and bold. Dancing through semiotics, reader-response criticism, the value of the apostrophe and much more, Jonathan Culler opens up for every reader the closed world of literary criticism. Its impact on first publication, in 1981, was immense; now, as Mieke Bal notes, 'the book has the same urgency and acuity that it had then', though today it has even wider implications: 'with the interdisciplinary turn taking hold, literary theory itself, through this book, becomes a much more widespread tool for cultural analysis'.

History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.