In A Clear And Systematic Manner, This Book Presents An Exhaustive Exposition Of The Various Dimensions Of Industrial Economics. The Focus Of The Book Is On Understanding The Behaviour Of Business Firms Under Different Market Conditions. The Concepts And Tools Of Economic Analysis Relevant For Business Decision-Making Have Been Explained In Detail. Both Theoretical Description And Empirical Research Have Been Duly Emphasized. Mathematical Analysis Has Been Used Only Where Necessary For Better Clarity.Salient Features# Thoroughly Updated Text# A New Chapter On Advertising Strategy# Expanded Discussion Of Industrial Policy And Capital Market In India# Econometric Techniques For Measurement Of Industrial EfficiencyEnlarged Treatment Of Several Topics Including Organizational And Market Structures, Economies Of Scope And Gravity Index With All These Features; This Is An Ideal Text For Both Undergraduate And Postgraduate Students Of Economics, Engineering, And Commerce And Business Management.

The study of industrial organization extends to the core of some of the most important questions of economics: Who controls markets and profits from them? Does competition or monopoly result in a more beneficial economy? How can the economic playing field become fairer or more biased in either direction? Throughout the fields history, various clashing schools of thought have attempted to sort through these complex issues, examining both abstract theory and real-life cases. The Fifth Edition of this widely used, highly regarded text includes coverage of dramatic changes in the field. Shepherd and Shepherd provide broad, balanced coverage of topics without showing preference to any single point of view, encouraging readers to think independently. This emphasis on independent judgment is evident throughout the book, with discussion of structure placed before performance to assist the reader in thinking about causation. Topics are organized for maximum flexibility, with distinct chapters covering case studies, antitrust and regulation policy, and capital markets.