A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.

You already know prince is in the building before you spot him: the atmosphere changes, vacuums are turned off, people are a bit nervous. These are staff, remember, who see him practically every day. He has driven up to the building in his BMW and here he is, with that purposeful, slightly pigeontoed gait, his body tilted forward. Bit of a swagger.

"Purple Reigned on Me" is a highly entertaining, tell-all book which enlightens the story of a girl who had an opportunity of a lifetime to meet Prince. You will follow her experiences and adventures throughout the entire book. "Purple Reigned on Me" teaches a few lessons along the way which encourages you to be the person you have always wanted so that no one will ever reign on you, your life, or your parade.

Featuring insights on even more groundbreaking recording sessions, rehearsals, and sound checks, the expanded edition of Duane Tudahl's award-winning book pulls back the paisley curtain to reveal the untold story of Prince’s rise from cult favorite to the biggest rock star on the planet. His journey is meticulously documented through detailed accounts of his time secluded behind the doors of the recording studio as well as his days on tour. With unprecedented access to the musicians, singers, and studio engineers who knew Prince best, including members of the Revolution and the Time, Duane Tudahl weaves an intimate saga of an eccentric genius and the people and events who helped shape the groundbreaking music he created. From Sunset Sound Studios’ daily recording logs and the Warner Bros. vault of information, Tudahl uncovers hidden truths about the origins of songs such as “Purple Rain,” “When Doves Cry,” and “Raspberry Beret” and also reveals never-before-published details about Prince’s unreleased outtakes. This definitive chronicle of Prince’s creative brilliance during 1983 and 1984 provides a new experience of the Purple Rain album as an integral part of Prince’s life and the lives of those closest to him.

The glitter, the glam, and the fame only means one thing; big egos and heartbreak. For Reign Paul, that's exactly what it is. As a troubled teen, all she wants to do is escape her mother's abuse. She pours her heart out in the windowpane of her bedroom and sings gracefully into the air. For Reign, this is her therapy, but Angela has bigger things in store. After nearly being raped by her mother's boyfriend, Reign is thrown out of her mother's home and left in the cold world to fend for herself. With a beautiful voice that tranquilizes the patrons of The Cabana, one night changes her entire life. The man she desires, with an impeccable smile and street persona, steps into Reign's world. After hearing her sing, Truth is mesmerized by the BBW who he has seen around the hood. With belief, Truth sees something in her she never knew existed. After making Reign a star, she falls in love with not only Truth, but the gritty fame, and everything begins to turn for the worst. Ride with Reign in this love saga as the star on the rise is sucked in by the fame, leaving Truth with a broken heart and Reign with a ego as big as the world

A warm and surprisingly real-life biography, featuring never-before-seen photos, of one of rock’s greatest talents: Prince. Neal Karlen was the only journalist Prince granted in-depth press interviews to for over a dozen years, from before Purple Rain to when the artist changed his name to an unpronounceable glyph. Karlen interviewed Prince for three Rolling Stone cover stories, wrote “3 Chains o’ Gold,” Prince’s “rock video opera,” as well as the star’s last testament, which may be buried with Prince’s will underneath Prince’s vast and private compound, Paisley Park. According to Prince's former fiancée Susannah Melvoin, Karlen was “the only reporter who made Prince sound like what he really sounded like.” Karlen quit writing about Prince a quarter-century before the mega-star died, but he never quit Prince, and the two remained friends for the last thirty-one years of the superstar’s life. Well before they met as writer and subject, Prince and Karlen knew each other as two of the gang of kids who biked around Minneapolis’s mostly-segregated Northside. (They played basketball at the Dairy Queen next door to Karlen’s grandparents, two blocks from the budding musician.) He asserts that Prince can’t be understood without first understanding ‘70s Minneapolis, and that even Prince’s best friends knew only 15 percent of him: that was all he was willing and able to give, no matter how much he cared for them. Going back to Prince Rogers Nelson's roots, especially his contradictory, often tortured, and sometimes violent relationship with his father, This Thing Called Life profoundly changes what we know about Prince, and explains him as no biography has: a superstar who calls in the middle of the night to talk, who loved The Wire and could quote from every episode of The Office, who frequented libraries and jammed spontaneously for local crowds (and fed everyone pancakes afterward), who was lonely but craved being alone. Readers will drive around Minneapolis with Prince in a convertible, talk about movies and music and life, and watch as he tries not to curse, instead dishing a healthy dose of “mamma jammas.”

"This edgy fantasy doesn't just blur boundaries of genre, of gender, of past and present, life and death--it explodes them." --Cinda Williams Chima, New York Times bestselling author of the Seven Realms series and the Shattered Realms series. Without the dead, she'd be no one. Odessa is one of Karthia's master necromancers, catering to the kingdom's ruling Dead. Whenever a noble dies, it's Odessa's job to raise them by retrieving their soul from a dreamy and dangerous shadow world called the Deadlands. But there is a cost to being raised: the Dead must remain shrouded. If even a hint of flesh is exposed, a grotesque transformation begins, turning the Dead into terrifying, bloodthirsty Shades. A dramatic uptick in Shade attacks raises suspicions and fears around the kingdom. Soon, a crushing loss of one of her closest companions leaves Odessa shattered, and reveals a disturbing conspiracy in Karthia: Someone is intentionally creating Shades by tearing shrouds from the Dead--and training them to attack. Odessa is forced to contemplate a terrifying question: What if her magic is the weapon that brings the kingdom to its knees? Fighting alongside her fellow mages--and a powerful girl as enthralling as she is infuriating--Odessa must untangle the gruesome plot to destroy Karthia before the Shades take everything she loves. Perfect for fans of Three Dark Crowns and Red Queen, Reign of the Fallen is a gutsy, unpredictable read with a surprising and breathtaking LGBT romance at its core.