Purple Cow
Title | Purple Cow PDF eBook |
Author | Seth Godin |
Publisher | Penguin UK |
Total Pages | 160 |
Release | 2005-01-27 |
Genre | Business & Economics |
ISBN | 0141924861 |
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
I Saw a Purple Cow, and 100 Other Recipes for Learning, by Ann Cole, Carolyn Haas, Faith Bushnell And BettY Weinberger. Illustrated by True KellY.
Title | I Saw a Purple Cow, and 100 Other Recipes for Learning, by Ann Cole, Carolyn Haas, Faith Bushnell And BettY Weinberger. Illustrated by True KellY. PDF eBook |
Author | Ann Cole |
Publisher | |
Total Pages | 96 |
Release | 1972 |
Genre | |
ISBN | 9780316151740 |
The Purple Cow!
Title | The Purple Cow! PDF eBook |
Author | Gelett Burgess |
Publisher | Good Press |
Total Pages | 51 |
Release | 2019-12-03 |
Genre | Fiction |
ISBN |
"The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burgess' iconic poem "The Purple Cow" has become a classic in the world of nonsense literature. With its memorable verses and distinctive humor, the book brings joy and laughter to readers of all ages.
The Man in the Purple Cow House and Other Tales of Eccentricity
Title | The Man in the Purple Cow House and Other Tales of Eccentricity PDF eBook |
Author | Mary Ames Mitchell |
Publisher | Hope Publishing House |
Total Pages | 308 |
Release | 2005 |
Genre | California |
ISBN | 9781932717044 |
Purple Cow, Sammy the Snake and the Doodle Bug
Title | Purple Cow, Sammy the Snake and the Doodle Bug PDF eBook |
Author | Lynnsey B. Parker |
Publisher | |
Total Pages | 26 |
Release | 2017-07-25 |
Genre | |
ISBN | 9780999015865 |
From author, Lynnsey B. Parker, comes a charming story about forgiveness and tolerance as a couple of friends learn to look beyond their differences and find that everyone needs to feel special.
Purple on the Inside
Title | Purple on the Inside PDF eBook |
Author | Kirk Thompson |
Publisher | |
Total Pages | 0 |
Release | 2019-10-28 |
Genre | Corporate culture |
ISBN | 9781682260982 |
J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesmanship. The company has since transformed into a multi-billion-dollar business by balancing business savvy and execution with an enduring entrepreneurial spirit--a rare feat in any industry. J.B. Hunt's triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practices have combined to create one of the most successful companies in American history. Kirk Thompson, with more than forty years of experience inside the company, gives a CEO's account of the company's evolution, while Matt Waller connects the leadership decisions to business theories that are transferrable to other leaders and industries. Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remarkable business. It's the story of leaders and team members who tap into their founder's spirit for innovation while maintaining the focus and high level of performance needed to grow. It's a story about developing partnerships, technologies, and expertise that others can't easily duplicate. And it's a story of overcoming disheartening setbacks and cultivating the purple cows that have allowed J.B. Hunt Transport to do what many experts said was impossible--stand out from its competition in an industry full of brown cows.
Chicken, Pig, Cow and the Purple Problem
Title | Chicken, Pig, Cow and the Purple Problem PDF eBook |
Author | Ruth Ohi |
Publisher | |
Total Pages | 0 |
Release | 2010 |
Genre | Chickens |
ISBN | 9781554512188 |
Whoever ever heard of a purple cow?