Publishers, Distributors and Wholesalers of the United States, 2012
Title | Publishers, Distributors and Wholesalers of the United States, 2012 PDF eBook |
Author | Bowker Editorial Staff |
Publisher | |
Total Pages | 0 |
Release | 2011-10 |
Genre | |
ISBN | 9781592377299 |
Publishers, Distributors & Wholesalers of the U.S.,trade; in two information-packed volumes, offers detailed data on the 186,000 active U.S. publisher, distributors, wholesalers and other related businesses.
PUBLISHERS, distributors, & wholesalers of the United States...
Title | PUBLISHERS, distributors, & wholesalers of the United States... PDF eBook |
Author | R R Bowker Publishing |
Publisher | R. R. Bowker |
Total Pages | 1934 |
Release | 1988 |
Genre | Language Arts & Disciplines |
ISBN | 9780835224758 |
Publishers, Distributors & Wholesalers in the Us, 2013
Title | Publishers, Distributors & Wholesalers in the Us, 2013 PDF eBook |
Author | Bowker |
Publisher | |
Total Pages | 0 |
Release | 2012-10 |
Genre | |
ISBN | 9781592379736 |
This comprehensive work allows the user to track down any publisher, from the large houses to small presses, and any distributor, quickly and easily. Whether for collection development or book store ordering, this up-to-date resource is a must.
Publishers, Distributors & Wholesalers of the United States
Title | Publishers, Distributors & Wholesalers of the United States PDF eBook |
Author | R.R. Bowker company |
Publisher | |
Total Pages | 2040 |
Release | 2003 |
Genre | Book industries and trade |
ISBN | 9780835245449 |
Statistical Abstract of the United States
Title | Statistical Abstract of the United States PDF eBook |
Author | |
Publisher | |
Total Pages | 1046 |
Release | 2006 |
Genre | United States |
ISBN |
The Definitive Guide to Entertainment Marketing
Title | The Definitive Guide to Entertainment Marketing PDF eBook |
Author | Al Lieberman |
Publisher | Pearson Education |
Total Pages | 305 |
Release | 2013 |
Genre | Business & Economics |
ISBN | 0133092089 |
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Your Guide To Entertainment Marketing and Performance (Collection)
Title | Your Guide To Entertainment Marketing and Performance (Collection) PDF eBook |
Author | Al Lieberman |
Publisher | FT Press |
Total Pages | 737 |
Release | 2013-08-08 |
Genre | Business & Economics |
ISBN | 0133742857 |
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.