In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.

Why should we listen to celebrities like Bono or Angelina Jolie when they endorse a politician or take a position on an issue? Do we listen to them? Despite their lack of public policy experience, celebrities are certainly everywhere in the media, appealing on behalf of the oppressed, advocating policy change—even, in one spectacular case, leading the birther movement all the way to the White House. In this book Mark Harvey takes a close look into the phenomenon of celebrity advocacy in an attempt to determine the nature of celebrity influence, and the source and extent of its power. Focusing on two specific kinds of power—the ability to "spotlight" issues in the media and to persuade audiences—Harvey searches out the sources of celebrity influence and compares them directly to the sources of politicians' influence. In a number of case studies—such as Jolie and Ben Affleck drawing media attention to the civil war in the Democratic Republic of Congo; Bob Marley uniting warring factions in Jamaica; John Lennon networking with the new left to oppose Richard Nixon's re-election; Elvis Presley working with Nixon to counter anti-war activism—he details the role of celebrities working with advocacy groups and lobbying politicians to affect public opinion and influence policy. A series of psychological experiments demonstrate that celebrities can persuade people to accept their policy positions, even on national security issues. Harvey's analysis of news sources reveals that when celebrities speak about issues of public importance, they get disproportionately more coverage than politicians. Further, his reading of surveys tells us that people find politicians no more or less credible than celebrities—except politicians from the opposing party, who are judged less credible. At a time when the distinctions between politicians and celebrities are increasingly blurred, the insights into celebrity influence presented in this volume are as relevant as they are compelling.

In recent decades Washington has seen an alarming rise in the number of "revolving door lobbyists"—politicians and officials cashing in on their government experience to become influence peddlers on K Street. These lobbyists, popular wisdom suggests, sell access to the highest bidder. Revolving Door Lobbying tells a different, more nuanced story. As an insider interviewed in the book observes, where the general public has the "impression that lobbyists actually get things done, I would say 90 percent of what lobbyists do is prevent harm to their client from the government." Drawing on extensive new data on lobbyists’ biographies and interviews with dozens of experts, authors Timothy M. LaPira and Herschel F. Thomas establish the facts of the revolving door phenomenon—facts that suggest that, contrary to widespread assumptions about insider access, special interests hire these lobbyists as political insurance against an increasingly dysfunctional, unpredictable government. With their insider experience, revolving door lobbyists offer insight into the political process, irrespective of their connections to current policymakers. What they provide to their clients is useful and marketable political risk-reduction. Exploring this claim, LaPira and Thomas present a systematic analysis of who revolving door lobbyists are, how they differ from other lobbyists, what interests they represent, and how they seek to influence public policy. The first book to marshal comprehensive evidence of revolving door lobbying, LaPira and Thomas revise the notion that lobbyists are inherently and institutionally corrupt. Rather, the authors draw a complex and sobering picture of the revolving door as a consequence of the eroding capacity of government to solve the public’s problems.

Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters people's political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy.

This work seeks to clarify why and when interest group leaders in Washigton, USA seek to mobilize the public order to influence policy decisions in Congress. It grants a more important role to the need for interest group leaders to demonstrate popular support on particular issues.