Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

Learning how to carry out research projects using participant observation and in-depth interviews has become a priority for scholars in a wide range of fields, including anthropology, sociology, education, social work, nursing, and psychology. This book, a collection of well-known fieldwork accounts covering the qualitative research process, aims to help undergraduate students, graduate students, and scholars in the social sciences understand common problems in the research process and learn strategies for resolving them.Unlike methods books that treat research issues in a superficial or prescriptive fashion, this book realistically portrays, through researchers own accounts, the process of discovery and resolution of conflicts involved in fieldwork. It also shows the costs involved in the choice of solutions. Students and seasoned scholars alike will find the collection a source of knowledge, inspiration, and comfort concerning the complexity of conducting fieldwork. }Learning how to carry out research projects using participant observation and in-depth interviews has become a priority for scholars in a wide range of fields, including anthropology, sociology, education, social work, nursing, and psychology. This book, a collection of well-known fieldwork accounts covering the qualitative research process, aims to help undergraduate students, graduate students, and scholars in the social sciences understand common problems in the research process and learn strategies for resolving them.Unlike methods books that treat research issues in a superficial or prescriptive fashion, this book realistically portrays, through researchers own accounts, the process of discovery and resolution of conflicts involved in fieldwork. It also shows the costs involved in the choice of solutions. Students and seasoned scholars alike will find the collection a source of knowledge, inspiration, and comfort concerning the complexity of conducting fieldwork. }

Audiovisual and Digital Ethnography is a state-of-the-art introduction to this dynamic and growing subject. The authors explain its fundamental aspects in a clear and systematic way. The chapters cover topics including: learning to see and listen in the field and the role of sensory attention the mediation of the senses doing anthropological fieldwork with video observational filmmaking ethnographic drawing multimodal anthropology digital ethnography interactive documentary the ethics and management of audiovisual and digital data. The result is a much-needed, up-to-date and concise guide to both the fundamental skills required for audiovisual and digital ethnographic production and the essential theoretical knowledge relating to this. It will be particularly useful for students and scholars in the fields of Anthropology, Sociology, Cultural Studies, Social Sciences, Media, Design, Art Practice and Sound Studies.

Full of practical 'how to' tips for applying theoretical methods - 'doing ethnography' - this book also provides anecdotal evidence and advice for new and experienced researchers on how to engage with their own participation in the field - 'being ethnographic'. The book clearly sets out the important definitions, methods and applications of field research whilst reinforcing the infinite variability of the human subject and addressing the challenges presented by ethnographers' own passions, intellectual interests, biases and ideologies. Classic and personal real-world case studies are used by the author to introduce new researchers to the reality of applying ethnographic theory and practice in the field. Topics include: - Talking to People: negotiations, conversations & interviews - Being with People: participation - Looking at People: observations & images - Description: writing 'down' field notes - Analysis to Interpretation: writing 'out' data - Interpretation to Story: writing 'up' ethnography Clear, engaging and original this book provides invaluable advice as well as practical tools and study aids for those engaged in ethnographic research.

Based on real case studies, this is the first practical guide to rapid ethnographies, exploring their history, design and implementation.

This volume presents both a historical exploration of ethnography and a thematic discussion of major trends that, over different periods, have oriented and re-oriented research practice. As it overviews ethnography from different geographic and thematic perspectives, it further explores new lines of ethnographic research, including as feminist ethnography and visual research, that uncover non-traditional routes to anthropological knowledge. As the great ethnographer E. E. Evans-Pritchard wrote, “Anyone who is not a complete idiot can do fieldwork... but will [his contribution] be to theoretical, or just to factual knowledge?” As Evans-Pritchard highlights and as this book argues, successful ethnography must be connected to a sophisticated theoretical reflection rooted in social and cultural anthropology.

′This is an excellent resource for those interested in studying organizations in both formal and informal contexts′ - Choice Taking readers through the practical history of ethnography from its anthropological origins through to its use in a ever-widening variety of organizational, academic and business contexts, this book covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analysing one′s data and negotiating an exit strategy. It is highly practical and incorporates a range of case studies, illustrating organisational ethnography at work. This book is an invaluable resource for anyone wanting to plan and conduct their own ethnographic, observational or participant observational research in an organizational context, whatever their level of experience and regardless of whether they are studying a business organization or other types of organization such as schools and hospitals.