Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

Since the Global Financial Crisis, we have been approaching a crossroad in modern human history. The top 1 percent of people own more than half of the world’s wealth, while hundreds of millions suffer in extreme poverty. Governments quarrel over the politics of environmental policy, even as climate change poses an existential threat to life on the planet. And communities “hollowed out” by the forces of globalization still struggle to stand on their feet. How can we even begin to contemplate solutions to such immense and persistent problems? In Powering Prosperity: A Citizen’s Guide to Shaping the 21st Century, Dr. Indranil Ghosh brings together his decades of experience as a sustainable economic development investor, an entrepreneur, and an MIT-trained scientist, to provide a new framework for understanding the world’s challenges and the choices societies must make to address them. Central to Dr. Ghosh’s roadmap for positive change is a more inclusive form of governance, a collaborative model of long-term investment between public and private capital, and the empowerment of local communities to unleash their innovative and entrepreneurial energy.

Using the latest research, real-world examples, and a new theory of healthy development, this book explains Hip Hop culture's ongoing role in helping Black youths to live long, healthy, and productive lives. In The Healing Power of Hip Hop, Raphael Travis Jr. offers a passionate look into existing tensions aligned with Hip Hop and demonstrates the beneficial quality it can have empowering its audience. His unique perspective takes Hip Hop out of the negative light and shows readers how Hip Hop has benefited the Black community. Organized to first examine the social and historical framing of Hip Hop culture and Black experiences in the United States, the remainder of the book is dedicated to elaborating on consistent themes of excellence and well-being in Hip Hop, and examining evidence of new ambassadors of Hip Hop culture across professional disciplines. The author uses research-informed language and structures to help the reader fully understand how Hip Hop creates more pathways to health and learning for youth and communities.

A historic energy revolution is underway in the United States. Wind, sunlight, and other sustainable resources are now the fastest growing sources of energy in the U.S. and worldwide. American families are installing power plants on their roofs and entire communities are switching to 100 percent renewable energy. The urgent need to prevent climate change is causing people around the planet to question their reliance on carbon-intensive oil, coal, and natural gas. Author Bill Ritter, Jr., the 41st governor of Colorado and one of America's key thought leaders on this topic, discusses the forces behind the energy revolution, the new ways we must think about energy, and the future of fossil and renewable fuels. It is an essential read for any who want to understand one of history's biggest challenges to peace, prosperity, and security in the United States. Written in partnership with the Center for a New Energy Economy.

LinguaBot: How AI is Revolutionizing Foreign Language Mastery

Creating standards-compliant animations for the Web just got a lot easier. With this concise guide, you’ll learn how to convert Flash animations into HTML5, using Wallaby—the experimental tool from Adobe. Wallaby makes Flash content available for devices that don't support Flash runtimes, including the iPhone and iPad. Developing HTML5 animations is time-consuming with all the coding required. This book shows you how to create compelling content for HTML5 environments with relative ease, whether you know Flash or not. After a quick introduction to simple animation building with Flash, you'll learn how Wallaby helps you convert those animations into HTML5 code. Learn how to create a simple Flash animation, using Flash Professional CS5 Become familiar with the Flash Library, Stage drawing canvas, and animation Timeline Take the right approach to building a complex Flash animation for HTML5 Get performance tips to optimize animations for desktops and mobile devices Use simple JavaScript and CSS code to place the Wallaby animation in a web page Add interactivity to your HTML5 animation with jQuery