Post-war Middle-class Housing

Post-war Middle-class Housing
Title Post-war Middle-class Housing PDF eBook
Author Gaia Caramellino
Publisher Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Total Pages 0
Release 2015
Genre Architecture, Domestic
ISBN 9783034315944

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This book analyses the role of middle-class housing in the shaping of post-war European and American cities. Observing the processes of design, construction and transformation in 12 different countries, it provides a striking, multi-faceted overview of this residential heritage and challenges its role in the contemporary city.

The Life We Longed for

The Life We Longed for
Title The Life We Longed for PDF eBook
Author Laura Neitzel
Publisher Merwinasia
Total Pages 0
Release 2016
Genre History
ISBN 9781937385873

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The Life We Longed For examines high-rise housing projects called danchi that were built during Japan's years of "high speed economic growth" (1955-1972) to house aspiring middle-class families migrating to urban areas. Due to their modern designs and the well-documented lifestyles of their inhabitants, the danchi quickly entered the social imagination as a "life to long for" and ultimately helped to redefine the parameters of middle-class aspirations after World War II. The book also discusses the extensive critique of danchi life, which warned that the emphasis on "privacy" and rampant consumerism was destructive of traditional family and community values. Ultimately, the danchi lifestyle served as a powerful "middle-class dream" which shaped the materiality and ideology of postwar everyday life, both for better and for worse.

Detached America

Detached America
Title Detached America PDF eBook
Author James A. Jacobs
Publisher University of Virginia Press
Total Pages 474
Release 2015-09-09
Genre Architecture
ISBN 0813937620

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During the quarter century between 1945 and 1970, Americans crafted a new manner of living that shaped and reshaped how residential builders designed and marketed millions of detached single-family suburban houses. The modest two- and three-bedroom houses built immediately following the war gave way to larger and more sophisticated houses shaped by casual living, which stressed a family's easy sociability and material comfort and were a major element in the cohesion of a greatly expanded middle class. These dwellings became the basic building blocks of explosive suburban growth during the postwar period, luring families to the metropolitan periphery from both crowded urban centers and the rural hinterlands. Detached America is the first book with a national scope to explore the design and marketing of postwar houses. James A. Jacobs shows how these houses physically document national trends in domestic space and record a remarkably uniform spatial evolution that can be traced throughout the country. Favorable government policies, along with such widely available print media as trade journals, home design magazines, and newspapers, permitted builders to establish a strong national presence and to make a more standardized product available to prospective buyers everywhere. This vast and long-lived collaboration between government and business—fueled by millions of homeowners—established the financial mechanisms, consumer framework, domestic ideologies, and architectural precedents that permanently altered the geographic and demographic landscape of the nation.

Little White Houses

Little White Houses
Title Little White Houses PDF eBook
Author Dianne Harris
Publisher U of Minnesota Press
Total Pages 392
Release 2013-01-05
Genre Architecture
ISBN 1452915555

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A rare exploration of the racial and class politics of architecture, Little White Houses examines how postwar media representations associated the ordinary single-family house with middle-class whites to the exclusion of others, creating a powerful and invidious cultural iconography that continues to resonate today. Drawing from popular and trade magazines, floor plans and architectural drawings, television programs, advertisements, and beyond, Dianne Harris shows how the depiction of houses and their interiors, furnishings, and landscapes shaped and reinforced the ways in which Americans perceived white, middle-class identities and helped support a housing market already defined by racial segregation and deep economic inequalities. After describing the ordinary postwar house and its orderly, prescribed layout, Harris analyzes how cultural iconography associated these houses with middle-class whites and an ideal of white domesticity. She traces how homeowners were urged to buy specific kinds of furniture and other domestic objects and how the appropriate storage and display of these possessions was linked to race and class by designers, tastemakers, and publishers. Harris also investigates lawns, fences, indoor-outdoor spaces, and other aspects of the postwar home and analyzes their contribution to the assumption that the rightful owners of ordinary houses were white. Richly detailed, Little White Houses adds a new dimension to our understanding of race in America and the inequalities that persist in the U.S. housing market.

Little White Houses

Little White Houses
Title Little White Houses PDF eBook
Author Dianne Suzette Harris
Publisher
Total Pages
Release 2013
Genre Architecture and race
ISBN 9781452946412

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"A rare exploration of the racial and class politics of architecture, Little White Houses examines how postwar media representations associated the ordinary single-family house with middle-class whites to the exclusion of others, creating a powerful and invidious cultural iconography that continues to resonate today. Drawing from popular and trade magazines, floor plans and architectural drawings, television programs, advertisements, and beyond, Dianne Harris shows how the depiction of houses and their interiors, furnishings, and landscapes shaped and reinforced the ways in which Americans perceived white, middle-class identities and helped support a housing market already defined by racial segregation and deep economic inequalities. After describing the ordinary postwar house and its orderly, prescribed layout, Harris analyzes how cultural iconography associated these houses with middle-class whites and an ideal of white domesticity. She traces how homeowners were urged to buy specific kinds of furniture and other domestic objects and how the appropriate storage and display of these possessions was linked to race and class by designers, tastemakers, and publishers. Harris also investigates lawns, fences, indoor-outdoor spaces, and other aspects of the postwar home and analyzes their contribution to the assumption that the rightful owners of ordinary houses were white. Richly detailed, Little White Houses adds a new dimension to our understanding of race in America and the inequalities that persist in the U.S. housing market."--

Modern Middle-Class Housing in Tehran

Modern Middle-Class Housing in Tehran
Title Modern Middle-Class Housing in Tehran PDF eBook
Author Rana Habibi
Publisher BRILL
Total Pages 230
Release 2020-11-16
Genre Architecture
ISBN 9004443703

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In Modern Middle-Class Housing in Tehran – Reproduction of an Archetype, Rana Habibi offers an engaging analysis of the modern urban history of Tehran during the Cold War period: 1945–1979. The book, while arguing about the institutionalism of modernity in the form of modern middle-class housing in Tehran, shows how vernacular archetypes found their way into the construction of new neighborhoods. The trajectory of ideal modernism towards popular modernism, the introduction of modern taste to traditional society through architects, while tracing the path of transnational models in local projects, are all subjects extensively expounded by Rana Habibi through engaging graphical analyses and appealing theoretical interpretations involving five modern Tehran neighborhoods.

Contested Legacies

Contested Legacies
Title Contested Legacies PDF eBook
Author Andrea Migotto
Publisher Leuven University Press
Total Pages 234
Release 2023-12-15
Genre Architecture
ISBN 9462703728

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In the light of the current housing and environmental crisis and increasing social inequalities, there is a growing sense of urgency for architecture as a discipline to engage with the transformation in housing evident in the postwar period. Rather than conceiving this task as a technical matter, this book proposes to reassess the conditions and legacy of this large and ubiquitous housing stock. By foregrounding the mismatch between constructed cultural, social and ideological narratives and the everyday realities of residents, the contributors rediscover some of the tropes of modern housing, such as the impact of technological innovations or the often overlooked character of open spaces, and unveil the intellectual and practical tools that paved the way for this large-scale construction. Contested Legacies advances a new notion of heritage which, rather than seeking to preserve the past, sets outs to actively transform what exists to meet current societal needs. It offers an ‘atlas’ of exemplary cases, each illustrating a defining yet often neglected aspect of modern postwar housing, from which present engagement and active reflection can grow, making the book an appealing read for both scholars and housing practitioners worldwide.