The growing field of popular culture studies in Taiwan can be divided into two distinct academic trends; a different analytical framework is used to examine either locally oriented popular culture or transnational pop culture. This volume combine these two academic trends, firstly by revealing that localized popular culture in Taiwan is in many ways a merging of Chinese, Japanese, American, and indigenous cultures and therefore is a form of hybridity that arose long before the term became popular. Secondly, the chapters show that the transnational character of Taiwan’s pop culture is one of the more important ways that it distinguishes itself from mainland China. In other words, it is precisely Taiwan’s transnational hybrid character that helps to define it as a distinctive local space. The contributors explore how traditional Chinese influences modern localized lives in Taiwan, localized identity, culture, and politics as a contested domain with Chinese and traditional Taiwanese identities and Taiwan’s localization process as contesting Taiwan’s gravitation towards globalized Western culture. Including chapters on baseball, poetry, pop music, puppets and Harry Potter, Popular Culture in Taiwan is an accessible and stimulating read for those studying the culture and society of Taiwan and China as well as cultural studies more generally.

The Minor Arts of Daily Life is an account of the many ways in which contemporary Taiwanese approach their ordinary existence and activities. It presents a wide range of aspects of day-to-day living to convey something of the world as experienced by the Taiwanese themselves. Contributors: Alice Chu, Chien-Juh Gu, David K. Jordan, Paul R. Katz, Chin-Ju Lin, Andrew D. Morris, Marc L. Moskowitz, Scott Simon, Shuenn-Der Yu.

In the past two decades, a uniform representation of cutified femininity prevails in the Taiwanese media, evidenced by the shift of Taiwan’s popular cultural taste from a Chinese-centered tradition to a mixed absorption from neighboring cultural capitals in the global market. This book argues that the native term “sajiao” is the key to understand the phenomenon. Originally referring to a set of persuasive tactics through imitating a spoiled child’s gestures and ways of speaking to get attention or material goods, sajiao is commonly understood to be women’s weapon to manipulate men in the Mandarin-speaking communities. By re-interpreting sajiao as a “feminine” tactic, or the tactic of the weak, the book aims to propose a “feminine framework” in exploring identity politics in the following three aspects: the rising obsession with the immature female image in Taiwan’s popular culture, the adoption of the feminine communication style in native speakers’ everyday language and interactions, and the competing discourses between dominant/subordinate, central/peripheral, global/local, and Chinese/Taiwanese in shaping the identity politics in current Taiwanese society. The micro-analysis of everyday language politics leads the reader to examine layers of discourse about gender, identity, and communication, and finally to inquire how to situate or categorize “Taiwan” in area studies. The “feminine framework” is a useful theoretical tool that not only deconstructs everyday communication practice but also provides a bottom-up, alternative angle in analyzing Taiwan’s role in political, economic, and cultural flows in East Asia. The massive imports of popular cultural products in the late 80s, mainly from Japan, fermented the kawaii (Japanese cute) type of femininity in regulating everyday communication and the perception of gender roles in Taiwan. The popularity of the baby-like female image is concurrent with the simmering debate on Taiwanese identity. Taiwan offers a unique perspective for observing identity politics because it still holds an undetermined status in the international community. The collective uncertainty about the island’s future and the diminishing voice in the international society become the backdrop for the growth of defining, interpreting, and appropriating sajiao elements in the popular culture. This book offers an in-depth examination of the interplay among local historical contexts, cross-border capitalist exchange, and everyday communication that shapes the dialogism of Taiwanese identity.

Made in Taiwan: Studies in Popular Music serves as a comprehensive introduction to the history, sociology, and musicology of contemporary Taiwanese popular music. Each essay, written by a leading scholar of Taiwanese music, covers the major figures, styles, and social contexts of pop music in Taiwan and provides adequate context so readers understand why the figure or genre under discussion is of lasting significance. The book first presents a general description of the history and background of popular music in Taiwan, followed by essays organized into thematic sections: Trajectories, Identities, Issues, and Interactions.

This collection examines literature and film studies from the late colonial and early postcolonial periods in Taiwan and Korea, and highlights the similarities and differences of Taiwanese and Korean popular culture by focusing on the representation of gender, genre, state regulation, and spectatorship. Calling for the “de-colonializing” and “de–Cold Warring” of the two ex-colonies and anticommunist allies, the book places Taiwan and Korea side by side in a “trans-war” frame. Considering Taiwan–Korea relations along a new trans-war axis, the book focuses on the continuities between the late colonial period’s Asia-Pacific War and the consequent Korean War and the ongoing conflict between the two sides of the Taiwan Strait, facilitated by Cold War power struggles. The collection also invites a meaningful transcolonial reconsideration of East Asian cultural and literary flows, beyond the conventional colonizer/colonized dichotomy and ideological antagonism. ​

This book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and quantitative approaches, the author examines how Chinese millennials perceive gangtaiqiang by focusing on the following questions: 1) the role of televised media in the formation of language attitudes, and 2) how shifting gender ideologies are performed and embodied such attitudes. This book presents empirical evidence to argue that gangtaiqiang should, in fact, be conceptualized as a mediatized variety of Mandarin, rather than the actual speech of people in Hong Kong or Taiwan. The analyses in this book point to an emerging realignment among the Chinese towards gangtaiqiang, a variety traditionally associated with chic, urban television celebrities and young cosmopolitan types. In contrast to Beijing Mandarin, Taiwanese Mandarin is now perceived to be pretentious, babyish, and emasculated, mirroring the power dynamics between Taiwan and China.