Winning Elections
Title | Winning Elections PDF eBook |
Author | Ronald A. Faucheux |
Publisher | M. Evans |
Total Pages | 690 |
Release | 2003-10-15 |
Genre | Political Science |
ISBN | 1590771966 |
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Winning Elections
Title | Winning Elections PDF eBook |
Author | Ron Faucheux |
Publisher | Rowman & Littlefield |
Total Pages | 689 |
Release | 2003 |
Genre | Campaign management |
ISBN | 1590770269 |
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Political Campaign Strategy
Title | Political Campaign Strategy PDF eBook |
Author | Stephen Stockwell |
Publisher | |
Total Pages | 294 |
Release | 2005 |
Genre | Political Science |
ISBN | 9781740971065 |
This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.
The Marketing of the President
Title | The Marketing of the President PDF eBook |
Author | Bruce I. Newman |
Publisher | SAGE |
Total Pages | 185 |
Release | 1994 |
Genre | Political Science |
ISBN | 0803951388 |
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Campaign Craft
Title | Campaign Craft PDF eBook |
Author | Daniel M. Shea |
Publisher | Greenwood |
Total Pages | 264 |
Release | 2001 |
Genre | Political Science |
ISBN |
A comprehensive guide to and analysis of modern political campaign communication.
Running for Office
Title | Running for Office PDF eBook |
Author | Ron Faucheux |
Publisher | Rowman & Littlefield |
Total Pages | 225 |
Release | 2002 |
Genre | Campaign management |
ISBN | 1590770102 |
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Political Marketing
Title | Political Marketing PDF eBook |
Author | Gary A. Mauser |
Publisher | New York, N.Y., U.S.A. : Praeger |
Total Pages | 326 |
Release | 1983 |
Genre | Political Science |
ISBN |