Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

Accomplish what matters most Because we all have too much to do, it feels like our lives are out of balance. But Brian Tracy and Christina Stein argue that imbalance results not so much from doing too much but from doing too much of the wrong things. They provide a process that enables you to sort out what is most important to you from among the many activities you could focus on. When you can efficiently identify and accomplish what really matters to you, you've found your balance point.

Marc Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes over 40 strategy cases, a number of case starts exercises, several human capital cases, a section on marketing cases and 21 ways to cut costs.

Jodi has been well respected as an educator in the grooming industry for many years. She is one of the top pet stylists in the world winning multiple titles included World Grand Champion and Best American Groomer. She is here to share her knowledge in this extraordinary book.With over 190 breeds recognized by the American Kennel Club along with individual breed-specific grooming instructions, it can become very overwhelming for new groomers to retain the information. Straight to the Point is the solution to learning about pattern lines, which simplifies the learning process. Whether the patterns are set tight or left more natural, the patterns are set in the same fashion. Once a groomer understands basic patterns he or she will be able to groom any breed with ease.The dogs pictured in this book are top winning show dogs presenting the correct profile according to their breed standards. Jodi chose to illustrate this way for several reasons. First, a show dog presents an excellent representation of the breed and how it should be groomed per the breed standard. Second, the reader will be able to see the realistic depth and dimensions of the coat. Last, it will give the reader a vision of the pattern in a realistic view and will be a great reference source when grooming each breed.Once the groomer understands correct pattern placement, it can easily be applied to pet trims. A pet dog does not have to be groomed using show techniques, i.e., hand stripping, to present the proper breed profile. With proper pattern placement and techniques described in this text, the groomer will be able to present a well-balanced, well-blended pet trim to the pet owner.

Modern Statistical Methodology and Software for Analyzing Spatial Point PatternsSpatial Point Patterns: Methodology and Applications with R shows scientific researchers and applied statisticians from a wide range of fields how to analyze their spatial point pattern data. Making the techniques accessible to non-mathematicians, the authors draw on th

Point processes and random measures find wide applicability in telecommunications, earthquakes, image analysis, spatial point patterns, and stereology, to name but a few areas. The authors have made a major reshaping of their work in their first edition of 1988 and now present their Introduction to the Theory of Point Processes in two volumes with sub-titles Elementary Theory and Models and General Theory and Structure. Volume One contains the introductory chapters from the first edition, together with an informal treatment of some of the later material intended to make it more accessible to readers primarily interested in models and applications. The main new material in this volume relates to marked point processes and to processes evolving in time, where the conditional intensity methodology provides a basis for model building, inference, and prediction. There are abundant examples whose purpose is both didactic and to illustrate further applications of the ideas and models that are the main substance of the text.

The notion of a ?xed point plays a crucial role in numerous branches of mat- maticsand its applications. Informationabout the existence of such pointsis often the crucial argument in solving a problem. In particular, topological methods of ?xed point theory have been an increasing focus of interest over the last century. These topological methods of ?xed point theory are divided, roughly speaking, into two types. The ?rst type includes such as the Banach Contraction Principle where the assumptions on the space can be very mild but a small change of the map can remove the ?xed point. The second type, on the other hand, such as the Brouwer and Lefschetz Fixed Point Theorems, give the existence of a ?xed point not only for a given map but also for any its deformations. This book is an exposition of a part of the topological ?xed and periodic point theory, of this second type, based on the notions of Lefschetz and Nielsen numbers. Since both notions are homotopyinvariants, the deformationis used as an essential method, and the assertions of theorems typically state the existence of ?xed or periodic points for every map of the whole homotopy class, we refer to them as homotopy methods of the topological ?xed and periodic point theory.