CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

Highlights the gap between the official rhetoric and the political reality of democratic decentralisation and bottom-up planning using an in-depth study of the metropolitan planning process in Kolkata, India. This book focuses on the dynamic interactions between planners and the operation of the political process that shapes this reality.

Drawn from a lifetime’s experience of shared city-making from the bottom up, within rapidly expanding urban metabolisms in Delhi, Mumbai, Agra, Kathmandu, West Africa and London, Loose Fit City is about the ways in which city residents can learn through making to engage with the dynamic process of creating their own city. It looks at the nature and processes involved in loosely fitting together elements made by different people at different scales and times, with different intentions, into a civic entity which is greater than the sum of its parts. It shows how bottom-up learning through making can create a more vibrant and democratic city than the more flattened, top-down, centrally planned, factory made version. Loose Fit City provides a new take on the subject of architecture, defined as the study and practice of fitting together physical and cultural topography. It provides a comprehensive view of how the fourth dimension of time fits loosely together with the three spatial dimensions at different scales within the human horizon, so as to layer meaning and depth within the places and metabolism of the city fabric.

Who shapes our cities? In an age of increasing urban pluralism, globalization and immigration, decreasing public budgets, and an ongoing crisis of authority among designers and planners, the urban environment is shaped by a number of non-traditional stakeholders. The book surveys the kaleidoscope of views on the agency of urbanism, providing an overview of the various scholarly debates and territories that pertain to bottom-up efforts such as everyday urbanism, DIY urbanism, guerilla urbanism, tactical urbanism, and lean urbanism. Uniquely, this books seeks connections between the various movements by curating a range of views on the past, present, and future of bottom-up urbanism. The contributors also connect the recent trend of bottom-up efforts in the West with urban informality in the Global South, drawing parallels and finding contrast between social and institutional structures across the globe. The book appeals to urbanists in the widest sense of the word: those who shape, study, and improve our urban spaces.

Bottom-up is a way of life and a way of doing business. The Bottom-Up Revolution picks up where Malcolm Gladwell's Tipping Point left off, describing an emerging cultural phenomenon with deep biological and evolutionary underpinnings. It is a how-to book for businesses, leaders, organizations, activists, and individuals, cracking wide-open humankind's biggest trend in seven million years. By understanding the roots and implications of "bottom up" and "top down" you'll be better able to tap the incredible power of this trend, as the billionaire founders of Craigslist, Google, Facebook, and Twitter, and political revolutionaries have done. It includes interview excerpts with Twitter founder Jack Dorsey, Craigslist founder Craig Newmark, Fritjof Capra, Frans de Waal, Ann Marie Slaughter, Joseph Nye, Naomi Klein, Nicholas Carr, Riane Eisler, George Lakoff, Douglas Rushkoff, Robin Chase, Darcia Narvaez, Dennis Kucinich, Tim O'Reilly, Mike Medavoy, and John McKnight. Why you need this book? You can learn: to unleash the bottom-up powers brimming within you to apply bottom-up ideas to make your organization more successful to connect better and how connection and disconnection have changed how top-down thinking and values have enabled an authoritarian explosion to have more, better, deeper positive experiences how and why to have hero's journeys how bottom-up is a core progressive value how some of the most successful business pioneers have tapped the power of bottom-up to tap new, revolutionary ways to manage to use bottom-up thinking and ways to more effectively use social media and search engines to use bottom-up approaches to build more effective, smarter, successful websites build and access power-political, personal, community, organizational-that was not available in the top-down world, before the bottom-up revolution to run effective, successful crowdsourcing campaigns how to get yourself or your organization a Wikipedia page why bottom-up is one of the most disruptive forces in the world to think about creating new products and business that tap into our bottom-up genetic evolutionary wiring how bottom-up thinking is a core part of making activism work, making your visions for change a reality. to understand how bottom-up will change your life, world, and relationships how story plays an essential bottom-up role in changing yourself and the world to see the world through bottom-up eyes, with more caring, compassion, and understanding of how culture and society work

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

Language attitudes and ideologies are of key importance in assessing the chances of success of revitalisation efforts for endangered languages. However, few book-length studies relate attitudes to language policies, or address the changing attitudes of non-speakers and the motivations of members of language movements. Through a combination of ethnographic research and quantitative surveys, this book presents an in-depth study of revitalisation efforts for indigenous languages in three small islands round the British Isles. The author identifies and confronts key issues commonly faced by practitioners and researchers working in small language communities with little institutional support. This book explores the complex relationship of ideologies, identity and language-related beliefs and practices, and examines the implications of these factors for language revitalisation measures. Essential reading for researchers interested in language endangerment and revitalisation, sociolinguistics, linguistic anthropology and language policy and planning, as well as language planners and campaigners.