Erika De La Cruz, combined with a powerhouse group of fellow Passionistas, including entrepreneurs, founders of brands and small businesses, women in business and the entertainment world, and speakers and authors, share their authentic, from-the-heart stories. This book will touch and relate to exactly what the reader may be going through with some powerful tips and inspiration on how to get through obstacles they encounter and come out the other side more determined and validated than ever. This book is not just a compilation of feel good, life has always been great, here is my best day on social media stories. No, what you are about to read are some very gritty, from the heart, often born out of adversity, stories that promise to inspire and make you better! Everyone involved has put a lot of work and energy into making sure this book and the lessons inside it will make a positive difference and a ripple in the world. We are honored that you are taking the time to read and helping start that ripple. See where your heart takes you. See if you see yourself in the women sharing their struggles, their victories, their lessons. You will be moved! You will be lifted up! You will be inspired! Editorial Reviews Passionistas is an epic feast for the soul! A beautiful collaboration of trials, triumphs, inspiration, vision, service, leadership, lessons learned, the power of persistence and more. Each story will touch your heart, fill your emotional coffers, and encourage you to live as your most passionista self! - Tammy Thrasher Mitchell, Real Estate Syndicator (The Passive Prosperity Passionista) Passionistas inspired me to an extreme level. These amazing women go-getters are boldly taking life to a new level and influencing the world! - Kim Somers Egelsee, Confidence Expert, # 1 Best-Selling Author, Award Winning TEDx Speaker Passionistas is proof of possibilities! It honors and highlights the light within us all, and shows what happens when women spend enough time gathering their own momentum to create sparks of genius to share with the world. - Carmen Studer Life Coach & Coaching Platform Developer, Creator of GRID100 Passionistas is a powerful book for any young woman... really any person! Women share real, vulnerable stories that show how you too can find success from an authentic place. I can't wait to gift to my 21-year-old daughter getting ready to leave college. Though I wish I'd had this book when I was her age, I'm grateful to have it now. - Monick Halm, Founder of Real Estate Investor Goddesses My favorite stories inspire and uplift the reader to a new level of understanding. The highs and lows in this book prove there is no barrier to success that cannot be met when you have hope, determination, and the right people helping you. Once you experience these voices, you are going to want to share them over and over again. - Kathi C. Laughman, Founder of The Mackenzie Circle

A guided journal from sisters Amy and Nancy Harrington, founders of The Passionistas Project. The pages are filled with quotes from women who have been interviewed for The Passionistas Project Podcast -- a platform that amplifies the voices of women who are making a difference in the world. These women have overcome obstacles, pursued their passions and redefined success on their own terms. By drawing inspiration from their wisdom and following the thought-provoking prompts and exercises, readers will uncover their unique values, passions and strengths and find a direction that aligns with their authentic self. The wisdom of these Passionistas will inspire them to unlock their full potential and achieve the success they deserve.

Life and Living: Thoughts on Nearly Everything is about just that---nearly everything. Whatever happens to interest me at the time gets attention. But diverse as the chapters are, there is one guiding theme. We live our lives better and more fully if we understand ourselves and our needs, acting to improve both our own well being, and that of others. The book’s diversity helps us see ourselves and the world from multiple, often challenging, perspectives. But my hope is that these different views will stimulate an appreciation of aspects of the world and human behavior not seen or understood before. To this end, my opinions will be gently provocative.

We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.

Transform Yourself from "Passion Victim" to Passionista! In the smash hit She Comes First, Ian Kerner singlehandedly waged battle against male sexual "ill-cliteracy," and women everywhere benefited from his "viva la vulva" philosophy of female pleasure. Now, in Passionista, it's time to learn all about what turns men on—and makes them stay on. In this point-by-point, "blow-by-blow" guide, Kerner makes giving as much fun as receiving as he covers every angle of male sexuality, unlocks the secrets of satisfaction, and offers knowledgeable answers to the questions every woman wonders about. His advice is the closest you'll ever come to waking up in a guy's skin and knowing what truly makes him sexually tick. Written in the same witty, insightful, and utterly readable voice that has made She Comes First and Be Honest—You're Not That Into Him Either so popular, Passionista is the empowered woman's guide to enjoying sex to the fullest—and ensuring that he does the same.

“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!” –Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: • Buy top positions on the major search engines profitably • Transform poor ad copy into ads that deliver results • Increase visitor-to-buyer conversions • Begin paid search advertising now, even if you’re a novice • Use advanced techniques to evaluate and improve your results • Leverage successes from Google into Yahoo, Microsoft, and more • Leave the unprofitable clicks to your competition while grabbing the most profitable ones

There's way too much bad advice about marketing and social media being thrown around out there, often relying on shoddy research and analysis. This book will help you see why it's bad advice, and give you guidance on how to do it right. And does it in a humorous way. Feel free to call it downright snarky.Topics covered include Twitter, Facebook, social media, marketing ROI, advertising, and gender roles in marketing.