Palm Springs has been a desert vacation oasis for nearly a century and remains the ultimate posh desert spa in pop culture. Film stars put Palm Springs on the map as a destination for weekend getaways. In the postwar era, it became a centerpiece for golfers and a second home for such Hollywood icons as Bob Hope and Bing Crosby. Over the years, postcards portraying Palm Springs have concentrated on its hotels, spas, golf courses, celebrities, and other aspects that have fed the national reputation of the city and its environs as a playground for the rich and famous.

In this collection of vintage-photograph postcards, the Historical Society of Palm Desert explores the city's past.

Explore the glamor and style of Palm Springs in its golden age with this gorgeously illustrated book of vintage photographs, postcards and other ephemera. From the 1910s through the 1960s, Palm Springs, California, was a city that had it all, including marvelous midcentury Modern architecture, fabulous fly-in hotels, and a swinging nightlife. Featuring vintage images of the area’s famous hotels and gambling dens, as well as the Coachella Valley, Palm Springs Holiday tells the story of this legendary destination in its golden age. Author and architectural historian Peter Moruzzi provides essential historical context as well as insightful and engaging commentary about a time when people vacationed in the desert, dining, dancing, and lounging poolside.

Riverside has been a vital center of agriculture and government throughout the growth of Southern California. Postcards sent from this city to those far away usually depict it as a resort, situated on the western edge of the Colorado Desert, where the historic Mission Inn has been a vacation destination for generations. Illustrating many facets of this world-renowned, garden-like gathering spot, these attractive images also showcase Riverside's Main Street, public buildings, parks, broad avenues, the sharply rising Mt. Rubidoux on the edge of town, and the influence of the citrus industry.

From the first Rose Carnival in 1864, to the Great Earthquake in 1906, and the building of Highway 101, this book documents the history of Santa Rosa, illuminated in over 200 vintage postcards. Included are postcards of Luther Burbank, horticulturalist and local hero, as well as many views of Fourth Street as it changed and grew with the town.

From the 1890s to the 1920s, the postcard was an extraordinarily popular means of communication, and many of the postcards produced during this "golden age" can today be considered works of art. Early in the century, Hot Springs was among the most noted resorts in the nation. Its Victorian wonders drew thousands of visitors to partake in the hot mineral waters that bubbled from the earth. In the words written on one card in 1910, "Many people of wealth are here from Chicago and New York. Uncle Billy went to the horse show ball at the Eastman Hotel with an ex-wife of a millionaire. Andrew Carnegie and young Jay Gould were at the ball." Showcased in this fascinating collection are over two hundred postcards from 1900 to 1960. The images are accompanied by the actual penned messages of visitors and extensively researched historical facts.

The postcard has been a popular part of American communication for over a century, documenting both the interest of a place and its history. Captured here in nearly 200 vintage postcards is the unique history of this California town, translated in Chippewa as "Crown of the Valley." The City of Pasadena, just north of Los Angeles, sits against the majesty of the Sierra Madre mountain range. Incorporated in 1885, the city was originally known as a resort city, filled with tourists from all over the world. Showcased here through the use of the author's personal postcard collection are vintage images of Millionaires Row, the Tournament of the Roses Parade, the Mt. Lowe Railway, and the Alpine Tavern.