Over the last two decades, the Pacific Rim region has gained increased recognition as an economic and political entity. The term "Pacific Rim" is open to various interpretations, but in this book the definition is based on geographical and attitudinal (e.g. trade) arguments as including all countries and areas that border or are located within the Pacific Ocean. Thus all of East and Southeast Asia and the Pacific islands, as well as Australia and New Zealand and the western coast of the Americas are included. Within this region the tourism industry is rapidly expanding. This book has been developed from papers presented at a conference held in Rotorua, New Zealand, in November 1996. Six themes are addressed: tourism trends; cultural and social issues; ecotourism and sustainable development; Pacific islands; economic and planning issues; and the future. Written by authors from Australia, Canada, China, Europe, Fiji, Malaysia, New Zealand and the USA, the book represents an important volume for advanced students, research workers and practitioners in tourism and economic development.

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Tourism in the Pacific Rim is the first book to provide a coherent picture of international tourism in the Asia-Pacific region. Countries included in the book are Japan; China; North East Asia comprising South Korea, Taiwan and Hong Kong; the ASEAN nations of Brunei, Malaysia, Indonesia, The Philippines, Singapore and Thailand; Australia and New Zealand; and the microstates of the South Pacific.

Tourism in the Pacific Rim provides a coherent picture of tourism in the Asia-Pacific region, with each country analysed in terms in of the significance of its tourism industry.

Tourism in the Pacific Rim is the first book to provide a coherent picture of international tourism in the Asia-Pacific region. Countries included in the book are Japan; China; North East Asia comprising South Korea, Taiwan and Hong Kong; the ASEAN nations of Brunei, Malaysia, Indonesia, The Philippines, Singapore and Thailand; Australia and New Zealand; and the microstates of the South Pacific.