Gain a complete overview of Oracle CX Cloud Suite and its tools for functions ranging from marketing to sales and commerce to service Key FeaturesMake optimal use of your Oracle CX Cloud Suite to improve business resultsAchieve improved customer insights through Oracle CX’s advanced capabilitiesLearn how to design a CX solution architectureBook Description Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly. What you will learnDifferentiate between Oracle CRM and CX Cloud suitesExplore a variety of Oracle CX Cloud tools for marketing and salesSet up users and database connections during deploymentEmploy Cloud Suite CX tools to aid in planning and analysisImplement hybrid Oracle CX solutions and connect with legacy systemsIntegrate with social media connectors like Facebook and LinkedInLeverage Oracle ICS and Oracle CX Suite to improve business resultsWho this book is for This book is for administrators who want to develop and strengthen their Oracle CX Cloud Suite skills in the areas of configuration and system management. Whether you are a new administrator or an experienced professional, this book will enhance your understanding of the new Oracle CX features.

Understand everything you need to know about Oracle's Integration Cloud Service and how to utilize it optimally for your business About This Book The only guide to Integration Cloud Service in the market Focused on practical action to deliver business value A professional's guide to an expensive product, providing comprehensive training, and showing how to extract real business value from the product Who This Book Is For This book is ideal for any IT professional working with ICS, any Oracle application or cloud solution developer or analyst who wants to work with ICS to deliver business value. What You Will Learn Use ICS to integrate different systems together without needing to be a developer Gain understanding of what a number of technologies and standards provide – without needing to understand the fine details of those standards and technologies Understand the use of connectors that Oracle provide from technology based connections such as file and database connections to SaaS solutions ranging from Salesforce to Twitter Enrich data and extend SaaS integration to route to different instances Utilize a number of tools to help develop and check that your integrations work before connecting to live systems Introduce and explain integration concepts so that the integrations created are maintainable and sustainable for the longer term Provide details on how to keep up to date with the features that Oracle and partners provide in the future Get special connections developed to work with ICS In Detail Businesses are built on data, and applications that access that data. In modern businesses the same cloud-based data stores and applications might be accessed by hundreds of different applications from thousands of different devices via APIs. To make this happen, APIs must be wired together i.e. integrated. Oracle Integration Cloud Service provides a complete method for integrating enterprise applications in the cloud. Integration Cloud Service (ICS) provides a cloud hosted means to integrate systems together using a graphical means to define and represent integrations. This book will be a comprehensive, hands-on guide to building successful, high-availability integrations on ICS. This book sets out to demonstrate how ICS can be used to effectively implement integrations that work both in the cloud and on premise. It starts with a fast, practical introduction to what ICS can do for your business and then shows how ICS allows you to develop integrations not only quickly but in a way that means they are maintainable and extensible. Gradually it moves into more advanced integrations, showing how to achieve sophisticated results with ICS and work with external applications. Finally the book shows you how to monitor cloud apps and go beyond ICS to build even more powerful integrated applications. By the end of the book, you will the knowledge on how to use ICS to solve your own integration needs and harness the technologies in a maintainable and sustainable manner. Style and approach This book will take a pragmatic approach and will be a business-focused guide to delivering business value with ICS.

Accelerating Business and Mission Success with Cloud Computing. Key Features A step-by-step guide that will practically guide you through implementing Cloud computing services effectively and efficiently. Learn to choose the most ideal Cloud service model, and adopt appropriate Cloud design considerations for your organization. Leverage Cloud computing methodologies to successfully develop a cost-effective Cloud environment successfully. Book Description Cloud adoption is a core component of digital transformation. Scaling the IT environment, making it resilient, and reducing costs are what organizations want. Architecting Cloud Computing Solutions presents and explains critical Cloud solution design considerations and technology decisions required to choose and deploy the right Cloud service and deployment models, based on your business and technology service requirements. This book starts with the fundamentals of cloud computing and its architectural concepts. It then walks you through Cloud service models (IaaS, PaaS, and SaaS), deployment models (public, private, community, and hybrid) and implementation options (Enterprise, MSP, and CSP) to explain and describe the key considerations and challenges organizations face during cloud migration. Later, this book delves into how to leverage DevOps, Cloud-Native, and Serverless architectures in your Cloud environment and presents industry best practices for scaling your Cloud environment. Finally, this book addresses (in depth) managing essential cloud technology service components such as data storage, security controls, and disaster recovery. By the end of this book, you will have mastered all the design considerations and operational trades required to adopt Cloud services, no matter which cloud service provider you choose. What you will learn Manage changes in the digital transformation and cloud transition process Design and build architectures that support specific business cases Design, modify, and aggregate baseline cloud architectures Familiarize yourself with cloud application security and cloud computing security threats Design and architect small, medium, and large cloud computing solutions Who this book is for If you are an IT Administrator, Cloud Architect, or a Solution Architect keen to benefit from cloud adoption for your organization, then this book is for you. Small business owners, managers, or consultants will also find this book useful. No prior knowledge of Cloud computing is needed.

This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches

The Definitive Guide to Governing Shared Services and SOA Projects SOA Governance: Governing Shared Services On-Premise and in the Cloud is the result of a multi-year project to collect proven industry practices for establishing IT governance controls specific to the adoption of SOA and service-orientation. Authored by world-renowned experts in the fields of SOA, IT governance, and cloud computing, this comprehensive book provides clear direction as to what does and does not constitute SOA governance and then steps the reader through the most important industry governance practices, as they pertain to individual SOA project lifecycle stages. With a consistent, vendor-neutral focus, and with the help of case study examples, the authors demonstrate how to define and position precepts, organizational roles, processes, standards, and metrics. Readers benefit from thorough and visually depicted cross-references and mapping between roles, processes, precepts, and project stages, enabling them to fully explore dynamics and dependencies and thereby learn how to use these governance controls to create their own custom SOA governance systems. This important title will be valuable to every practitioner concerned with making SOA work, including senior IT managers, project managers, architects, analysts, developers, administrators, QA professionals, security specialists, and cloud computing professionals. Topic Areas Defining SOA governance Establishing an SOA governance office and program Working with proven SOA governance precepts and processes Identifying organizational roles and relating them to SOA governance Associating design-time and runtime SOA project stages with SOA governance controls Governance considerations specific to shared services Roles, precepts, and factors specific to cloud-based services Understanding and categorizing SOA governance products and technologies Applying governance controls as early as the planning stages and measuring their success in subsequent stages Using vitality triggers to govern shared services on an on-going basis SOA governance controls that pertain to business information documents and policies

Learn Tuxedo by developing solutions in Python for real-world problems Key FeaturesUnderstand Tuxedo through a modern lens by experimenting with Python codeBoost your productivity by using Python programming to perform common Tuxedo programming tasksManage real-world integration tasks with small Python programsBook Description Despite being developed in the 1980s, Oracle Tuxedo still runs a significant part of critical infrastructure and is not going away any time soon. Modernizing Oracle Tuxedo Applications with Python will help you get to grips with the most important Tuxedo concepts by writing Python code. The book starts with an introduction to Oracle Tuxedo and guides you in installing its latest version and Python bindings for Tuxedo on Linux. You'll then learn how to build your first server and client, configure Tuxedo, and start running an application. As you advance, you'll understand load balancing and work with the BBL server, which is at the heart of a Tuxedo application. This Tuxedo book will also cover Boolean expressions and different ways to export Tuxedo buffers for storage and transmission, before showing you how to implement servers and clients and use the management information base to change the configuration dynamically. Once you've learned how to configure Tuxedo for transactions and control them in application code, you'll discover how to use the store-and-forward functionality to reach destinations and use an Oracle database from a Tuxedo application. By the end of this Oracle Tuxedo book, you'll be able to perform common Tuxedo programming tasks with Python and integrate Tuxedo applications with other parts of modern infrastructure. What you will learnUnderstand Oracle Tuxedo as a microservice platformDevelop Oracle Tuxedo applications using Python 3Perform administration tasks programmatically with Python 3Extract Tuxedo statistics for monitoring application performanceIntegrate Tuxedo into the modern software ecosystemUnderstand how distributed transactions work in TuxedoWho this book is for This book is for developers who are new to Tuxedo and are looking to develop a new modern front-end or integrate Tuxedo in their applications. The book will also help experienced Tuxedo, C or COBOL developers to improve their productivity and QA engineers to automate Tuxedo application tests. Beginner-level knowledge of Python and Linux shell is required before getting started with this book.

Work with Oracle database’s high-availability and disaster-management technologies. This book covers all the Oracle high-availability technologies in one place and also discusses how you configure them in engineered systems and cloud services. You will see that when you say your database is healthy, it is not limited to whether the database is performing well on day-to-day operations; rather it should also be robust and free from disasters. As a result, your database will be capable of handling unforeseen incidents and recovering from disaster with very minimal or zero downtime. Oracle High Availability, Disaster Recovery, and Cloud Services explores all the high-availability features of Oracle database, how to configure them, and best practices. After you have read this book you will have mastered database high-availability concepts such as RAC, Data Guard, OEM 13c, and engineered systems (Oracle Exadata x6/x7 and Oracle Database Appliance). What You Will Learn Master the best practices and features of Exadata and ODA Implement and monitor high availability with OEM 13c Clone databases using various methods in Oracle 12c R2 Work with the Oracle sharding features of Oracle 12c R2 Who This Book Is ForOracle database administrators