While the business aspect of an optometrist's practice may come second to patient care, optometrists today are faced with greater competition for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames and lenses. Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day-to-day practice, and explains how to develop business and marketing plans without detracting from the optometrist's professional image. This edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start a part-time practice, and how to be creative in practice. Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance. Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice. Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image. Tips and tools are provided on how to approach the client as both a consumer and a patient. Helpful information for students or optometrists who own or are planning to own their own practice. Completely re-written and updated. 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future. An increased focus on how to work with partners, including how to exit gracefully from a partnership. A discussion of how to start a part-time practice addresses real-world considerations and practical strategies. Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.

Practice Management in Optometry, Second Edition, is a refresh of the original book published in 2017. Subchapters that were outdated or redundant have been removed. The second edition includes a hardcover version along with paperback and e-book. Based on the long-running e-newsletter series, Optometric Management Tip of the Week, the book is filled with practical and innovative ideas geared toward increasing productivity and profitability. Written by an optometrist who actually founded, owned, managed and treated patients in private practice for over 30 years, this book rings true to other ODs in the trenches! Author Neil Gailmard, OD, MBA, FAAO has a knack for simplifying and communicating concepts so they make sense. In addition to his main career as a clinical optometrist, Dr. Gailmard served as a professor at Illinois College of Optometry, a lecturer at major eye care conferences, a writer in professional publications and a consultant to optometrists and the optical industry. If you own an optometric practice, or hope to someday, this book will lead you up the pathway to success.The paperback edition is 741 pages and the hardcover version is 548 pages because the paper sizes are different. The book is organized into 20 chapters: Starting and Organizing a Practice / Office Design / Instrumentation / Strategic Planning / Organizational Behavior / Human Resource Management / Office Managers / Staff Training and Meetings / Customer Service / Practice Marketing / Recall and Reactivation / Business Operations / Managed Care / Clinical Efficiency and Delegation / The Medical Model / Contact Lens Practice / Optical Dispensing / Associate Optometrists / Practice Finance and Metrics / The CEO Model.

Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need! Unique! Expert authors are practice management educators who teach the course in optometry schools. A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice. Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations. Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab. Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance. Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues. Bulleted lists, tables, figures, and boxes help you locate valuable information quickly. Checklists provide a logical progression in completing tasks. NEW chapters expand the book’s scope of coverage, and include these topics: Personal and professional goal setting Resumes and interviews Debt management Principles of practice transfer Ethics Quality assurance Specialty practice Vision rehabilitation Coding and billing Financial decision making Exit strategies

An introduction to the theory and practice of optometry in one succinct volume. From the fundamental science of vision to clinical techniques and the management of common ocular conditions, this book encompasses the essence of contemporary optometric practice. Now in full colour and featuring over 400 new illustrations, this popular text which will appeal to both students and practitioners wishing to keep up to date has been revised significantly. The new edition incorporates recent advances in technology and a complete overview of clinical procedures to improve and update everyday patient care. Contributions from well-known international experts deliver a broad perspective and understanding of current optometric practice. A useful aid for students and the newly qualified practitioner, while providing a rapid reference guide for the more experienced clinician. Comprehensive and logical coverage detailing the full spectrum of optometric practice in one volume. Succinctly covers the basics of anatomy, physiology, pharmacology, investigative techniques and clinical management of common eye conditions to provide key topics likely to be met in clinical practice. Discusses the full range of refractive correction, from spectacles and contact lenses to surgical treatment. Includes chapters on the management of special populations, including paediatric, elderly, low vision and special needs patients. Heavily illustrated throughout with key diagrams and images to support the text. Complete restructuring of contents into three sections: basic sciences, clinical techniques and patient management. Full colour throughout with over 400 illustrations. Many new chapters reflecting the changes in optometric practice and technology over the last 20 years, including new imaging and diagnostic procedures and methods of ocular treatment and refractive correction. Now includes internationally renowned authors from around the world. Details a full range of refractive and management approaches for patient care.

This book explores the relationship between vision and learning and the role of optometrists in the assessment and management of learning related vision problems. It discusses normal child development, the learning process, learning disabilities, the relationship between vision and learning, and models for managing vision problems affecting learning. It is also of interest to health care practitioners involved in the evaluation and treatment of children and adults with learning difficulties. Instructor resources are available; please contact your Elsevier sales representative for details. Presents an organized, easy-to-follow approach to the diagnosis and treatment of learning-related vision problems.Each chapter contains key terms and chapter review questions making it more appealing to the student and instructor.Includes appendices containing sample reports, sample questionnaires, sample letters, a bibliography, and case histories showing the reader how to use the material from the book in practice.Well respected authors and contributors provide authoritative coverage of the topic. Expanded information on the use of colored lenses and reading.New chapter on reading disorders that covers how children learn to read, teaching methods, optometric assessment, and management of dyslexia.Chapters have been updated with new computer software options, including computer aided vision therapy, perceptual home therapy system, and temporal visual processing program.Updated testing battery, including new tests, visual processing speed, and optometric use of IQ screening tests such as K-BIT.Expanded coverage of psycho education evaluation includes substantial updates with new test instruments, such as WISC.Substantial revisions based on literature review for last 10 years.New and updated illustrations.

This updated new edition is a practical guide to the evaluation, diagnosis, and treatment of systemic disorders as they relate to primary eye care. It incorporates a multidisciplinary approach, from the underlying pathophysiological mechanisms, to testing and diagnosis methods, to medical and surgical management. Clinical Medicine in Optometric Practice, 2nd Edition provides the reader with the information needed to make informed decisions about patient management, such as identifying symptoms and their related disorders, and knowing when to refer patients to a medical specialist. Shows how the wide range of medical conditions and their therapeutic strategies impact the delivery of eye care. Familiarizes the reader with the conditions that are encountered in practice, those that may present with ocular manifestations, and those that have significant importance to medicine in general. Organized in a practical, easily accessible format. Uses case presentations to demonstrate clinical test interpretation, differential diagnosis, treatment, and the development of a prognosis. Reflects the most current technologies in examination and testing. Features all-new illustrations in full color, illustrating systemic disorders, the physical exam, videotaping, dermatological conditions, and much more. Includes a new chapter on vascular disease, especially important since optometrists are sometimes the first to notice these types of changes. Contains new information on cardiovascular disease and carotid disease, including the effects that stroke may have on the patient.