A champion racer and professional stunt driver reveals the secrets of peak performance in any endeavor. Optimum Drive is the complete step-by-step guide to maximizing human performance. As a professional racing driver and a driving coach for over twenty years, Paul F. Gerrard gives you his unique perspective on what causes people to stagnate with the idea of being merely good, when each of us has the potential to be great. Gerrard believes that peak performance is within our grasp. Gerrard helps you understand the mental toughness that it takes to reach that greatness. He starts off by taking you onto the track as he explores what driving at 200 mph can teach us about who we are. Using his experiences from behind the wheel at death-defying speeds, Gerrard breaks down the psychology of driving, what it takes, and how we can use it to achieve greatness in life. The key, he says, is the nirvana-like sensation of flow psychology, or being in the zone—a mental state in which one who is performing an activity is fully immersed in a feeling of energized focus, full involvement, and joy. It is through flow psychology that Gerrard introduces a blend of holistic mindset combined with a competitive edge, which is essential to successful professional driving. This mix of guts, tenacity, and endurance is the foundation of Gerrard’s philosophy for attaining greatness—and can be put to work for you too, on or off the track.

Here's the ultimate guide to being the best—and safest—driver possible. And an absolute must for everyone with a learner's permit. Former Top Gear Stig and professional driver Ben Collins shares expert skills culled from a twenty year career as one of the best drivers in the world, famous for racing in the Le Mans series and NASCAR, piloting the Batmobile, and dodging bullets with James Bond. Refined over thousands of hours of elite-level performance in the physics of driving, his philosophy results in greater control and safer, more efficient and fun driving for all skill levels.

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

The laws of animal behavior have been revised and revealed through research performed by zoologists, physiologists and experimental psychologists. Each has contributed much. Their main meeting ground has been the study of mammals, especially rats. This classic book is unique in bringing together the principal conclusions of these researchers in a compact, well illustrated, and lucid form. The author himself made important original contributions to wild rat behavior; his account of "white rat psychology" and of relevant work on other species is equally authoritative. Experience as a teacher enabled him to write an unusually logical and comprehensive text, suitable for students of zoology, psychology and medicine. This book belongs to no particular school of biology or psychology. Rather it admits the work of all schools and strict adherence to none. The principal topics covered include: movement in the living space; feeding behavior; social and reproductive behavior; the analysis of "instinct"; the analysis of learned behavior; "motivation" and "drive"; the brain and behavior. The book includes a full, carefully selected bibliography, current up to the time of original publication of the original edition. S. A. Barnett (1915-2003) was educated at Magdalen College, Oxford where he became Christopher Welch Scholar after taking a First in Zoology. He was a senior lecturer, and eventually was appointed chair at the Glasgow University Zoology Department in 1971. He has studied behavior, hybrid vigor and effects of breeding at a low temperature in rats and mice and wrote over 150 papers and nine books.

Variational Methods in Optimum Control Theory

Experiments on patients, processes or plants all have random error, making statistical methods essential for their efficient design and analysis. This book presents the theory and methods of optimum experimental design, making them available through the use of SAS programs. Little previous statistical knowledge is assumed. The first part of the book stresses the importance of models in the analysis of data and introduces least squares fitting and simple optimum experimental designs. The second part presents a more detailed discussion of the general theory and of a wide variety of experiments. The book stresses the use of SAS to provide hands-on solutions for the construction of designs in both standard and non-standard situations. The mathematical theory of the designs is developed in parallel with their construction in SAS, so providing motivation for the development of the subject. Many chapters cover self-contained topics drawn from science, engineering and pharmaceutical investigations, such as response surface designs, blocking of experiments, designs for mixture experiments and for nonlinear and generalized linear models. Understanding is aided by the provision of "SAS tasks" after most chapters as well as by more traditional exercises and a fully supported website. The authors are leading experts in key fields and this book is ideal for statisticians and scientists in academia, research and the process and pharmaceutical industries.