Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

In a clear, linear, sequential system, highly regarded executive coach Susan S. Freeman lays out a transformational path for mainstream western business leaders through ancient yogic wisdom, and guides leaders to become better versions of themselves so that they can create positive change in their organizations. Despite having a desire to succeed, we are so accustomed to working hard to reach our goals and produce results in the workplace, that many of us sacrifice our deeper humanity in the process. This timely book is ideally suited for the current era of anxiety and global upheaval that has awakened us to our collective dissatisfaction with the status quo. The philosophy of yoga is an ancient, time-tested system that enables us to shift internally so we may continue creating, innovating, and initiating despite pressure and setbacks. An empowering secret is how it enables us to be present, clear, and connected. Susan utilizes modern vocabulary to share these concepts and simple processes that have been proven effective over several millennia. These yogic principles and practices will transform working relationships from conflict-creating, stress-inducing, goal-oriented, reactive struggles into harmonious, effective, and responsive partnerships. The result will be deeper fulfillment and joy from work, and enable people to see opportunities that were previously hidden. Ultimately, they will feel more confident that they have the right motivations and therefore can trust that they are doing the right things for the right reasons. Readers will learn: How to stay calm, be resourceful, and confidently respond with compassion and equanimity, even under pressure from external forces Become an inspiring, effective leader (and a more joyful human) through the timeless principles of yoga Discover how to become connected within yourself so that you can always bring your best self to your leadership—and trust it too! Create and maintain a healthy culture that values human relationships Understand the simple, sequential system that will shift your perspective while developing an internal compass to get you where you want to go Adapt confidently to stressful changes and setbacks, while getting off the reactive “hamster wheel” once and for all Embrace a complete integrative framework for self-management from the inside out There is a strong post-pandemic shift to a more humanistic, holistic workplace with a renewed emphasis on people as much as profits. This book is uniquely positioned to make this shift a reality.

A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated by a startling realization: the concept of strategic victory must be summarily discarded. This is not to say that victory has no place in strategy or strategic planning. The outcome of battles and campaigns are variables within the strategist's plan, but victory is a concept that has no meaning there. To the tactical and operational planner, wars are indeed won and lost, and the difference is plain. Success is measurable; failure is obvious. In contrast, the pure strategist understands that war is but one aspect of social and political competition, an ongoing interaction that has no finality. Strategy therefore connects the conduct of war with the intent of politics. It shapes and guides military means in anticipation of a panoply of possible coming events. In the process, strategy changes the context within which events will happen. In this new book we see clearly that the goal of strategy is not to culminate events, to establish finality in the discourse between states, but to continue them; to influence state discourse in such a way that it will go forward on favorable terms. For continue it will. This book will provoke debate and stimulate new thinking across the field and strategic studies.