Tour groups, exhibits, paintings, sculptures ... The museum is teeming with common and proper nouns, everywhere you look! Person, Place, and Thing make sure readers not only discover factual grammar basics inside, but also lots of fun, laughter, and adventure.

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

What is a noun? It's easier to show than explain—and this book is brimming with examples. Author Brian Cleary and illustrator Jenya Prosmitsky creatively clarify the concept of nouns for young readers. Nouns are printed in color for easy identification, and the playful rhymes and illustrations combine to highlight key words.

The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.

In Ten Lectures on Cognitive Linguistics and the Unification of Spoken and Signed Languages Sherman Wilcox suggests that rather than abstracting away from the material substance of language, linguists can discover the deep connections between signed and spoken languages by taking an embodied view. This embodied solution reveals the patterns and principles that unite languages across modalities. Using a multidisciplinary approach, Wilcox explores such issues as the how to apply cognitive grammar to the study of signed languages, the pervasive conceptual iconicity present throughout the lexicon and grammar of signed languages, the relation of language and gesture, the grammaticization of signs, the significance of motion for understanding language as a dynamic system, and the integration of cognitive neuroscience and cognitive linguistics.