A Brief Guide to Maritime Strategy is a deliberately compact introductory work aimed at junior seafarers, those who make decisions affecting the sea services, and those who educate seafarers and decision-makers. It introduces readers to the main theoretical ideas that shape how statesmen and commanders make and execute maritime strategy in times of peace and war. Following in the spirit of Bernard Brodie's Layman's Guide to Naval Strategy, a World War II-era book whose title makes its purpose plain, it will be a companion volume to such works as Geoffrey Till's Seapower and Wayne Hughes's Fleet Tactics and Coastal Combat, the classic treatise that explains how to handle navies in fleet actions. It takes the mystery out of maritime strategy, which should not be an arcane art for practitioners or policy-makers, and will help the next generation think about strategy.

In General Naval Tactics, Naval War College professor and renowned tactical expert Milan Vego describes and explains those aspects of naval tactics most closely related to the human factor. Specifically, he explains in some detail the objectives and methods/elements of tactical employment of naval forces, command and control, combat support, tactical design, decision-making and planning/execution, leadership, doctrine, and training. Vego derives certain commonalities of naval tactics that occurred in recent and distant wars at sea. Many parts of his theoretical constructs are based on works of a number of well-known and influential naval theoreticians such as Admirals Alfred T. Mahan, Bradley A. Fiske, Raoul Castex, and René Daveluy.and influential naval theoreticians. Whenever possible, the author illustrates each aspect of theory by carefully selected examples from naval history--making the theory more understandable and interesting. Vego aims to present theory that is general in nature and therefore, more durable in its validity. The more general the theory, the greater the possibility of accommodating changes based on new interpretations of past events and as a result of gaining fresh insight from the lessons learned.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

An illustrated exploration of how sea battles have been fought throughout history explores key tactics and strategies while surveying how the development of various weapons impacted naval warfare.

Toward a New Maritime Strategy examines the evolution of American naval thinking in the post-Cold War era. It recounts the development of the U.S. Navy’s key strategic documents from the fall of the Berlin Wall in 1989 to the release in 2007 of the U.S. Navy’s maritime strategy, A Cooperative Strategy for 21st Century Seapower. This penetrating intellectual history critically analyzes the Navy’s ideas and recounts how they interacted with those that govern U.S. strategy to shape the course of U.S. naval strategy. The book explains how the Navy arrived at its current strategic outlook and why it took nearly two decades to develop a new maritime strategy. Haynes criticizes the Navy’s leaders for their narrow worldview and failure to understand the virtues and contributions of American sea power, particularly in an era of globalization. This provocative study tests institutional wisdom and will surely provoke debate in the Navy, the Pentagon, and U.S. and international naval and defense circles.

Some Principles of Maritime Strategy is a book by Julian Stafford Corbett. It delves into maritime theory of war and naval strategy with actual examples throughout history.