Spans from Hefner's childhood to the launch of Playboy magazine and the expansion of the Playboy empire to the present Puts Hefner's life and work into the cultural context of American life from the mid-twentieth-century onwards Contains over 50 B/W and color photos, including an actual fold-out centerfold

The real Hugh Hefner-the extraordinary inside story of an American icon "Riveting... Watts packs in plenty of gasp-inducing passages."-Newark Star Ledger "Like it or not, Hugh Hefner has affected all of us, so I treasured learning about how and why in the sober biography."-Chicago Sun Times "This is a fun book. How could it not be? Watts aims to give a full account of the man, his magazine and their place in social history. Playboy is no longer the cultural force it used to be, but it made a stamp on society."-Associated Press "In Steven Watts' exhaustive, illuminating biography Mr. Playboy, Hefner's ideal for living -- marked by his allegiances to Tarzan, Freud, Pepsi-Cola and jazz -- proves to be a kind of gloss on the Protestant work ethic."-Los Angeles TimesGorgeous young women in revealing poses; extravagant mansion parties packed with celebrities; a hot-tub grotto, elegant smoking jackets, and round rotating beds; the hedonistic pursuit of uninhibited sex. Put these images together and a single name springs to mind-Hugh Hefner. From his spectacular launch of Playboy magazine and the dizzying expansion of his leisure empire to his recent television hit The Girls Next Door, the publisher has attracted public attention and controversy for decades. But how did a man who is at once socially astute and morally unconventional, part Bill Gates and part Casanova, also evolve into a figure at the forefront of cultural change?In Mr. Playboy, historian and biographer Steven Watts argues that, in the process of becoming fabulously wealthy and famous, Hefner has profoundly altered American life and values. Granted unprecedented access to the man and his enterprise, Watts traces Hef's life and career from his midwestern, Methodist upbringing and the first publication of Playboy in 1953 through the turbulent sixties, self-indulgent seventies, reactionary eighties, and traditionalist nineties, up to the present. He reveals that Hefner, from the beginning, believed he could overturn social norms and take America with him.This fascinating portrait illustrates four ways in which Hefner and Playboy stood at the center of several cultural upheavals that remade the postwar United States. The publisher played a crucial role in the sexual revolution that upended traditional notions of behavior and expectation regarding sex. He emerged as one of the most influential advocates of a rapidly developing consumer culture, flooding Playboy readers with images of material abundance and a leisurely lifestyle. He proved instrumental-with his influential magazine, syndicated television shows, fashionable nightclubs, swanky resorts, and movie and musical projects-in making popular culture into a dominant force in many people's lives. Ironically, Hefner also became a controversial force in the movement for women's rights. Although advocating women's sexual freedom and their liberation from traditional family constraints, the publisher became a whipping boy for feminists who viewed him as a prophet for a new kind of male domination.Throughout, Watts offers singular insights into the real man behind the flamboyant public persona. He shows Hefner's personal dichotomies-the pleasure seeker and the workaholic, the consort of countless Playmates and the genuine romantic, the family man and the Gatsby-like host of lavish parties at his Chicago and Los Angeles mansions who enjoys well-publicized affairs with numerous Playmates, the fan of life's simple pleasures who hobnobs with the Hollywood elite.Punctuated throughout with descriptions and anecdotes of life at the Playboy Mansions, Mr. Playboy tells the compelling and uniquely American story of how one person with a provocative idea, a finger on the pulse of popular opinion, and a passion for his work altered the course of modern history. Spans from Hefner's childhood to the launch of Playboy magazine and the expansion of the Playboy empire to the present Puts Hefner's life and work into the cultural context of American life from the mid-twentieth-century onwards Contains over 50 B/W and color photos, including an actual fold-out centerfold

For successful New York architect Daniel Warren, designing the new Texas Cattleman's Club is an exciting challenge. And so is getting to know the delicious Elizabeth Milton. The fiery Texas heiress combines cosmopolitan chic with down-home sass--a mix impossible for a city slicker to resist. But a carefree affair is all they can have. A stipulation in her family's will keeps Elizabeth honor-bound to stay in Royal. And this millionaire's business will soon force him to move on. Unless either dares to make the ultimate sacrifice and put love first.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

Recipes for more than one thousand mixed drinks are supplemented by sections on bar lore, hosting tips, and party drinking

At one gilded moment in history, his fame was so great that he was known the world over by his nickname alone: Rubi. Pop songs were written about him. Women whom he had never met offered to leave their husbands for him. He had an eye for feminine beauty, particularly when it came with great wealth: Barbara Hutton, Doris Duke, Eva Perón, and Zsa Zsa Gabor. But he was a man's man as well, polo player and race-car driver, chumming around with the likes of Joe Kennedy, Frank Sinatra, Oleg Cassini, Aly Khan, and King Farouk. He was also a jewel thief, and an intimate of one of the world's most bloodthirsty dictators. And when he died at the age of fifty-six—wrapping his sports car around a tree in the Bois de Boulogne—a glamorous era of white dinner jackets at El Morocco and celebrity for its own sake died along with him. He was one of a kind, the last of his breed. And in The Last Playboy, author Shawn Levy brings the giddy, hedonistic, and utterly remarkable story of Porfirio Rubirosa to glorious Technicolor life.

A freelance writer learns what it's like to be a single, heterosexual guy in an unsteady world when he's invited to travel cross-country for six months on the "Playboy Bus" in search of the Playmate of the Millennium. Struggling writer Leif Ueland has hit rock bottom: no job, no money, no decent apartment, no girlfriend, and he’s also a really nice guy. Acutely insecure, he’s been trying to get a grip on things with the help of a mentoring therapist. Then the opportunity of a lifetime arrives: Playboy’s Playmate of the Millennium search. Dozens of cities. Thousands of women. And one man covering it all. Suddenly, Leif, a son in a family of feminists, the anti- Hefner, finds himself at the center of a vortex of erotica, sexual harrassment, plastic surgery, stripping, and, always, beautiful women. But what does it mean to be a heterosexual, single guy? Sensitivity to women’s needs? A life full of machismo and meaningless sex? Leif Ueland is about to find out—and tell all.