Drawn from her extensive experience as a nationally recognized speaker, master facilitator and panel moderator, Kristin Arnold provides a step-by-step approach to help you moderate a lively and informative panel discussion. With this user-friendly guide, you will learn five steps to successfully moderate a panel discussion like a pro, including: - The moderator's role and responsibilities - Various panel formats - How to clarify the starting conditions - How to select, invite and confirm interesting panelists - How to prepare to moderate the panel - including how to research the topic, the panelists and the audience, write the welcome, curate the questions you will ask, decide the audience Q&A format, determine the logistics, assemble the slideshow and promote the session. - How to moderate the panel, including things to do just before the session starts, how to open the session, get the conversation started, keep the conversation moving briskly, intervene firmly and respectfully. - How to facilitate the audience Q&A - How to conclude the session - How to follow up once the session is over! Everything you need to know is in this step-by-step guide. By incorporating just a few of these best practices, you will dramatically improve your ability to moderate an amazingly successful panel discussion. FREE 7 part video e-course that accompanies the book is available at www.PowerfulPanels.com

This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International