"Messages from the Archetypes" provides a revealing study of how to use Tarot as a therapeutic method and means for self-realization. Includes fully illustrated descriptions of the Tarot deck.

Drawing on her years of training in theater and decades of teaching, Van Bergen unveils the secret of using your own archetypes to find and develop already-existing characters. This approach has little to do with how to ""create"" characters or plot stories. Rather, is is more about how to find your characters and story archetypes, or even how to have them find you - using specific skills taught in the book.

Have you ever wondered why you are drawn to certain people, ideas or products and turned off by others? Are you constantly searching for something you can't put your finger on, or wondering whether you are living a life that truly fits?In Archetypes, New York Times bestselling author Caroline Myss delves into the world of archetypes, which have been the subject of her work for more than 25 years. Archetypes are universal patterns of behavior that, once discovered, help you better understand yourself and your place in the world. In short, knowing your archetypes can transform your life.Within the pages of this book, Myss writes about ten primary archetypes that have emerged in today's society: the Caregiver, the Artist/Creative, the Fashionista, the Intellectual, the Rebel, the Queen/Executive, the Advocate, the Visionary, the Athlete, and the Spiritual Seeker. In each chapter, she explains one individual archetype, showing how it has evolved and then in fascinating detail lays out the unique characteristics, the defining graces, the life challenges, and other information to help you understand if you are part of this archetype family and if so, how you can fully tap into its power. She also offers tips and practical advice on how to fully engage with your archetypes. Learning which archetypes best describe you is just the beginning. You can then use this knowledge to make more conscious decisions about everything from careers to relationships, avoiding common pitfalls of your personality type while playing up your strengths. The result is a happier, more authentic you. It's never too late to change your life by embracing your archetypes to the fullest.So are you a Rebel? An Artist? A Visionary? Join us . . . and find yourself.

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Epic battles, hideous monsters and a host of petty gods--the world of Classical mythology continues to fascinate and inspire. Heroes like Herakles, Achilles and Perseus have influenced Western art and literature for centuries, and today are reinvented in the modern superhero. What does Iron Man have to do with the Homeric hero Odysseus? How does the African warrior Memnon compare with Marvel's Black Panther? Do DC's Wonder Woman and Xena the Warrior Princess reflect the tradition of Amazon women such as Penthesileia? How does the modern superhero's journey echo that of the epic warrior? With fresh insight into ancient Greek texts and historical art, this book examines modern superhero archetypes and iconography in comics and film as the crystallization of the hero's journey in the modern imagination.

A self-help guide to understanding the language of archetypal symbols and harnessing them for personal success. Deep within your mind is a realm filled with powerful symbols that drive your thoughts, behaviors, and actions—often without your knowledge. This is the hidden world of “archetypes”: universal symbols responsible for who you are, how the world sees you, and what you believe about yourself and your life’s purpose. The Power of Archetypes will help you identify, understand, and work with the archetypes that exist beyond your conscious awareness to create your reality “behind the scenes.” You will also learn how to clear out old symbols that may be blocking you from the happiness and success you dream of. You will examine: • The roles of the subconscious and collective unconscious in shaping your identity, and why it is so hard to change “you” • The most common archetypes and what they symbolize • Global archetypes in religion, politics, and pop culture, and how they affect you • Ways to identify archetypes working in your life and the skills to change them and become more authentic. Archetypes reveal your plot and your purpose. The good news is, if you don’t like them, you can choose more empowering symbols to create a completely new story of your life.

Brewi and Brennan use a blend of Christianity with Jungian psychology to address four stages of the mid-life process: the archetypal perspective, the task of coming to terms with the "shadow personality," working with the inner child, so that the child can lead the adult into this new stage of living, and exploring Wisdom, the fruit of living.