What is the role of the media in Africa? How do they work? How do they interact with global media? How do they reflect and express local culture? Incorporating both African and international perspectives, Media and Identity in Africa demonstrates how media outlets are used to perpetuate, question, or modify the unequal power relations between Africa and the rest of the world. Discussions about the construction of old and new social entities which are defined by class, gender, ethnicity, political and economic differences, wealth, poverty, cultural behavior, language, and religion dominate these new assessments of communications media in Africa. This volume addresses the tensions between the global and the local that have inspired creative control and use of traditional and modern forms of media.

"The contributors to this collection of essays provide invaluable information on the role of the mass media in the social transformation of South African society and on the political, social and cultural importance of the evolving identities of the diverse array of people who make up the population of this important country. The interrelationships between the mass media and the evolving identities of the country's diverse population are the focus of most of the essays and provide the connecting theme throughout the collection."--BOOK JACKET.

African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.

South Africa offers a rich context for the study of the interrelationship between the media and identity. The essays collected in this book explore the many diverse elements of this interconnection and give fresh focus to topics that scholarship has tended to overlook, such as the pervasive impact of tabloid newspapers. Interrogating contemporary theory, the authors shed new light on how identities are constructed through the media and provide case studies that illustrate the complex process of identity renegotiation taking place currently in post-apartheid South Africa. The contributors include established scholars as well as many new voices. Collectively, they represent some of South Africa's finest media analysts pooling skills to grapple with one of the country's most vexing issues: who are we?

This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars.

An overview of the press and mass media in Africa today and their contribution to democratization

A comprehensive and accessible introduction, this book examines a range of issues pertaining to theory, history and critiques of media in Africa. Featuring contributions from global scholars, that represent both new and established voices on the African continent and the diaspora, this volume explores themes of decolonization, media freedom, media censorship, identity, representation, pluralism, media framing, political economy of the media with emphasis on ownership, market trends and transnational media operations in Africa. Contributors explore these and other topics across a variety of media tiers, types, genres and platforms. The book also features contributions from practicing journalists and media practitioners working in Africa, providing students with hands-on knowledge from the field. Chapters in this volume take an instructional approach with contributors engaging key concepts and related theories to explore the praxis of media in Africa through specific case studies. An essential text for students of media, communication, journalism, and cultural studies who are studying media in Africa, as well as those studying global media.