A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.

Grow better not bigger with proven low-tech, human-scale, biointensive farming methods

Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.

Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.

A totally modern, all-purpose handbook for today’s agricultural dreamers—covering the challenges and triumphs of launching any successful farm—from two leading lights in sustainable farming Do you dream of starting your own farm but wonder where to begin? Or do you already have a farm but wish to become more sustainable to compete in today’s market? Start Your Farm, the first comprehensive business guide of its kind, covers these essential questions and more: Why be a farmer in the 21st century? Do you have what it takes? What does sustainable really mean, and how can a small (as little as one acre) to midsize farm survive alongside commodity-scale agriculture? How do you access education, land, and other needs with limited capital? How can you reap an actual profit, including a return on land investment? How do you build connections with employees, colleagues, and customers? At the end of the day, how do you measure success? (Hint: Cash your lifestyle paycheck.) More than a practical guide, Start Your Farm is a hopeful call to action for anyone who aspires to grow wholesome, environmentally sustainable food for a living. Take it from Forrest Pritchard and Ellen Polishuk: Making this dream a reality is not for the faint of heart, but it’s well within reach—and there’s no greater satisfaction under the sun!

A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.