Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

When humans are well, they are in a state where body, mind, and spirit are holistically integrated, and, as a result, are healthy, happy, and resilient. The same can be said for a thriving business. Industrial and Manufacturing Wellness: The Complete Guide to Successful Enterprise Asset Management explains how to use reliability engineering principles to design and build companies that are robust, reliable, self-improving, integrated business systems best suited for achieving optimal results. Written by asset management expert Mike Sondalini, creator and author of The Plant Wellness Way, this revolutionary work goes beyond basic plant management. Instead, it reveals a completely new way to engineer and implement business processes and work flow strategies that deliver overall operational excellence. The author introduces risk management, decision-making methods that prove the worth or not of a change before it is initiated in the organization, thus protecting a company from making the wrong choices. His universally applicable process improvement concepts empower readers to take a system-wide approach that can be repeated infinitely to deliver maximum success. Features Presents the first reliability engineering-based design and business process management solution. Includes a complete methodology to deliver enterprise asset management, plant maintenance, and equipment reliability. Shows how to maximize production uptime while minimizing costs and, uniquely, how to sustain those improvements. Incorporates the ISO 55001 framework in re-engineering business processes for operational success. Uses tips to reduce business processes to the fewest, simplest, quickest, safest, and most productive solutions.

Up to now, demand fulfillment in make-to-stock manufacturing is usually handled by advanced planning systems. Orders are fulfilled on the basis of simple rules or deterministic planning approaches not taking into account demand fluctuations. The consideration of different customer classes as it is often done today requires more sophisticated approaches explicitly considering stochastic influences. This book reviews current literature, presents a framework that addresses revenue management and demand fulfillment at once and introduces new stochastic approaches for demand fulfillment in make-to-stock manufacturing based on the ideas of the revenue management literature.

To maintain competitiveness in the emerging global economy, U.S. manufacturing must rise to new standards of product quality, responsiveness to customers, and process flexibility. This volume presents a concise and well-organized analysis of new research directions to achieve these goals. Five critical areas receive in-depth analysis of present practices, needed improvement, and research priorities: Advanced engineered materials that offer the prospect of better life-cycle performance and other gains. Equipment reliability and maintenance practices for better returns on capital investment. Rapid product realization techniques to speed delivery to the marketplace. Intelligent manufacturing control for improved reliability and greater precision. Building a workforce with the multidisciplinary skills needed for competitiveness. This sound and accessible analysis will be useful to manufacturing engineers and researchers, business executives, and economic and policy analysts.

Technology and globalization are threatening manufacturing’s traditional ability to deliver both productivity and jobs at a large scale for unskilled workers. Concerns about widening inequality within and across countries are raising questions about whether interventions are needed and how effective they could be. Trouble in the Making? The Future of Manufacturing-Led Development addresses three questions: - How has the global manufacturing landscape changed and why does this matter for development opportunities? - How are emerging trends in technology and globalization likely to shape the feasibility and desirability of manufacturing-led development in the future? - If low wages are going to be less important in defining competitiveness, how can less industrialized countries make the most of new opportunities that shifting technologies and globalization patterns may bring? The book examines the impacts of new technologies (i.e., the Internet of Things, 3-D printing, and advanced robotics), rising international competition, and increased servicification on manufacturing productivity and employment. The aim is to inform policy choices for countries currently producing and for those seeking to enter new manufacturing markets. Increased polarization is a risk, but the book analyzes ways to go beyond focusing on potential disruptions to position workers, firms, and locations for new opportunities. www.worldbank.org/futureofmanufacturing

Manufacturing Parameters and Entrepreneurship provides a guide that helps business leaders understand and apply the production parameters and estimation techniques needed for commercial success. This book covers important concepts in depth, including manufacturing space, manufacturing quality, production backorders, space consideration, quality aspects, maximum inventory control, entrepreneurial application, and quality inclusion. Key features: Covers manufacturing parameters, their estimation, and effects in a single volume. Discusses conceptualization, formulation, and analysis of space consideration. Provides basic understanding and mathematical treatment of quality aspects in detail. Discusses in detail concepts such as manufacturing space, manufacturing quality, and production backorders. Covers stock out situations in detail. Manufacturing Parameters and Entrepreneurship will be an invaluable addition to the libraries of graduate students and professionals in the field of industrial engineering, production engineering, and manufacturing science and engineering.