Managing Today’s News Media
Title | Managing Today’s News Media PDF eBook |
Author | Samir Husni |
Publisher | CQ Press |
Total Pages | 248 |
Release | 2015-07-29 |
Genre | Language Arts & Disciplines |
ISBN | 1483325008 |
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Managing Today’s News Media
Title | Managing Today’s News Media PDF eBook |
Author | Samir Husni |
Publisher | CQ Press |
Total Pages | 233 |
Release | 2015-07-29 |
Genre | Language Arts & Disciplines |
ISBN | 1483313549 |
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Managing Today's News Media
Title | Managing Today's News Media PDF eBook |
Author | Samir Husni |
Publisher | CQ Press |
Total Pages | 218 |
Release | 2016 |
Genre | Broadcast journalism |
ISBN | 9781483395449 |
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: • Customer - Each platform must offer a unique experience to the customer. • Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice. • Control - Sharing power and control with the audience is now a necessary part of running a successful news operation. • Change - Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Managing Today’s News Media
Title | Managing Today’s News Media PDF eBook |
Author | Samir Husni |
Publisher | CQ Press |
Total Pages | 0 |
Release | 2015-08-26 |
Genre | Language Arts & Disciplines |
ISBN | 9781452292571 |
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
The Business of Breaking News
Title | The Business of Breaking News PDF eBook |
Author | R Viplove |
Publisher | BrOwn eBook Publications |
Total Pages | 299 |
Release | 2024-03-10 |
Genre | Juvenile Nonfiction |
ISBN |
"The Business of Breaking News: Management Strategies for Media Professionals" is a comprehensive guidebook designed for media professionals navigating the fast-paced world of news media. Authored by experts in the field, this book offers valuable insights and practical strategies for effectively managing news organizations in today's dynamic landscape.
Media Management in the Age of Giants
Title | Media Management in the Age of Giants PDF eBook |
Author | Dennis F. Herrick |
Publisher | UNM Press |
Total Pages | 416 |
Release | 2012-08-15 |
Genre | Language Arts & Disciplines |
ISBN | 0826351646 |
The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
News Writing and Reporting for Today's Media
Title | News Writing and Reporting for Today's Media PDF eBook |
Author | Bruce D. Itule |
Publisher | McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | 0 |
Release | 2003 |
Genre | Feature writing |
ISBN | 9780072492125 |
News writing and reporting for Today's Media.