Asserts that success can slowly dull a company's competitive edge, explains how to maintain creative tension, and looks at successful companies

A revision of current management theory which involves cultivating and harnessing tension. Based on interviews with America's most innovative business leaders and on-site reporting.

In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.

Case study research conducted in 1981 in nine US companies and seven Japanese companies.

For many organizations, the way in which projects are managed is a fundamental factor in how well they can prosper in today’s marketplace. Unfortunately, the current solutions available to companies for managing projects are proving to be increasingly ineffective in a complex world that is becoming more and more dynamic and unpredictable. Organization’s pay for this complexity in delayed time-to-market, slow response to customer needs, and decreased productivity. While tweaking the current project management paradigm may provide some minimal gains, to have a real impact requires a fundamental change in mindset. New business models like Uber and AirBnB show us that the most efficient operations in today’s business environment behave like complex adaptive systems (CAS) where self-managing participants, following a set of simple rules, organize themselves to solve incredibly complex problems. Instead of trying to function like a "well-oiled machine" where things "work like clockwork", companies like Uber function more like an organism that is alive and constantly changing. They fully embrace the characteristics of a CAS. Viewing an organization as a complex adaptive system drives a radically new philosophy of project management that is much better suited to the needs of the 21st-century organization and can provide the quantum leap improvement in project production that we are looking for. This book exposes the assumptions underlying the accepted paradigm of project management, describes the common practices that are based on those assumptions, analyzes why these practices are unhelpful and even harmful, and proposes an alternative, sometimes seemingly counter intuitive approach to project management based on CAS thinking. By the end of the book, the reader will have a completely new perspective on the way projects can be managed in their organization, and how they can quickly start reaping the benefits provided by a CAS-driven management methodology and supporting toolset that is more in tune with today’s business demands - and that turns complexity into a competitive advantage.

Are you missing opportunities for growth that are right in front of you? In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: • Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering • Journey edge. How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering • Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different “edges” and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies. Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.