Managing Indian Brands
Title | Managing Indian Brands PDF eBook |
Author | S Ramesh Kumar |
Publisher | Vikas Publishing House |
Total Pages | 487 |
Release | 2009-11-01 |
Genre | Brand name products |
ISBN | 8125913084 |
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Managing Indian Brands
Title | Managing Indian Brands PDF eBook |
Author | S. Ramesh Kumar |
Publisher | |
Total Pages | 512 |
Release | 2001 |
Genre | Brand name products |
ISBN |
Managing Indian Brands
Title | Managing Indian Brands PDF eBook |
Author | S Ramesh Kumar |
Publisher | Vikas Publishing House |
Total Pages | 372 |
Release | 2009-11-01 |
Genre | Brand name products |
ISBN | 9788125913085 |
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Brand Management
Title | Brand Management PDF eBook |
Author | Ylr Moorthi |
Publisher | Vikas Publishing House |
Total Pages | 188 |
Release | 2009-11 |
Genre | Brand name products |
ISBN | 9788125914273 |
The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.
Product and Brand Management
Title | Product and Brand Management PDF eBook |
Author | U.C. Mathur |
Publisher | Excel Books India |
Total Pages | 556 |
Release | 2010-07 |
Genre | Brand name products |
ISBN | 9788174465498 |
Brand Management
Title | Brand Management PDF eBook |
Author | Saurabh Aggarwal |
Publisher | Global India Publications |
Total Pages | 288 |
Release | 2008 |
Genre | Business & Economics |
ISBN | 9788190721134 |
Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.
Brand Management
Title | Brand Management PDF eBook |
Author | Mahim Sagar |
Publisher | Ane Books Pvt Ltd |
Total Pages | 226 |
Release | 2009 |
Genre | Brand choice |
ISBN | 9788180522833 |
In Indian context.